Start a search engine Confusing AI They reportedly want to add a browser to their smartphone.
Artificial Intelligence (AI) companies talk to mobile device manufacturers to get comet browsers to be preinstalled by phones, CEOs and co-founders Aravind Srinivas I said in Interview With Reuters on Friday (July 18th).
The report noted that this move can provide a major boost to Prplexity's reach by leveraging the browser's “sticky.” set As the device default, and thus leads to the habitual use of company AI tools.
“It's not easy to convince a mobile OEM to change the default browser from Chrome to comet,” says Srinivas. In relation to Original equipment manufacturer.
The Reuters report cited data from the Statcounter display that – The last time month – Google Chrome leads 70% market share on mobile devices, apple The Samsung browser holds an additional 24%.
Srinivas' comments to Reuters follow reports that the company has been in discussions with Samsung and Motorola since April. Integrate that technology On your smartphone.
Now available in beta, the desktop version only, Comet integrates Perplexity's AI directly into web browsing, allowing users to ask questions about email, browser history, and more. and According to the report, it performs tasks such as scheduling meetings.
Srinivas said his company hopes to target tens of millions to hundreds of millions of users in 2026 after stabilizing desktop versions of its early testers.
The report noted that Perplexity's efforts are part of a wider change in the industry to browsers equipped with agent AI capabilities. This means that decision-making and task-making requires minimal human intervention.
Another AI company, Openai, is reportedly working on its own Agent AI Browsercan automate complex tasks such as booking trips and finance management.
Meanwhile, Pymnts wrote about the impact earlier this month. AI-equipped search from Something like The confusion and Google of traditional SEO marketing models related to small and medium-sized businesses (SMBs). According to this model, the model has lost its effectiveness as AI-driven tools dominate the discovery phase.
“Traditional SEO games are falling apart.” Joy Youllowner of Winsome Marketingtold pymnts. “SMBS cannot rely solely on rankings of search terms. Whether it's structured data, validated lists, plugins, or integrations through APIS, it needs to focus on visibility within the generated AI platform. or partnership. ”
