PepsiCo will deploy Salesforce's AgentForce platform at scale. Part of Salesforce's lineup of AI-powered tools, the AgentForce platform enables autonomous digital agents to operate within core business functions. Pepsico plans to use these agents to streamline customer support, improve sales processes, free up sales teams, and focus on strategic growth and retailer engagement.
Pepsico will leverage AI tools to integrate customer profiles, gain deeper customer insights, provide AI-assisted customer service, monitor inventory in real time, and enable more targeted marketing.
What they are saying
“AI is restructuring our business in ways that were once unimaginable,” he said. Ramon LaguartaChairman and CEO of PepsiCo, released. “This collaboration with Salesforce is another step towards a more connected and adaptable PepsiCo. We deploy AI to unlock smarter and faster decision-making, fuel innovation and sustainable growth of power.”
“We are thrilled to see PepsiCo, which enjoys its products more than a billion times a day, at the forefront of the digital labor revolution with Agent Force,” he said. Mark BenioffChairman and CEO Salesforce, released. “Ramon Laguarta and his team are rethinking how work is done by integrating human expertise with the intelligence of a deeply unified platform. This is a strong testament to how AI agents are delivering real value and restructuring customer engagement on a fundamentally global scale.”
