Orum gave users an unforgettable year-end experience with a hyper-personalized video campaign powered by Idomoo’s Lucas AI Video Creator. This campaign provided customers with a dynamic way to relive their biggest sales wins by turning individual data into exciting, shareable showreels.
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“Idomoo’s AI video technology allows us to create incredibly high-quality, engaging, and personalized experiences that we couldn’t achieve with traditional approaches to video production,” said Sarah Reese, director of Demand Gen at Orum.
The video showcases unique user achievements, seamlessly weaving rich customized statistics into an engaging visual narrative, from number of calls to comparisons with users nationwide. The campaign saw incredibly high engagement, with viewers watching the video multiple times and sharing their thoughts on the year on social media. This was the primary goal of Orum’s campaign.
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Let’s look at the numbers:
- Core CTAs have a 36% conversion rate
- 523% increase in click-through rates compared to legacy emails
- 96% video completion rate
“Our users are achieving great results, and we wanted a special way to recognize their efforts,” said Sarah Reece, Director of Demand Gen at Orum. “Thanks to Idomoo’s AI video technology, we were able to create incredibly high-quality, engaging, and personalized experiences for our customers at scale, something we couldn’t achieve with traditional approaches to video production. User engagement with this campaign was five times higher than what we typically see through email and social, which definitely means they loved it.”
“One-year reviews are one of the most effective ways to increase loyalty because they are completely focused on the customer’s own success,” said Idomoo CMO Yotam Ben Ami. “By integrating Lucas into our workflow, Orum was able to quickly launch exciting campaigns that clearly resonated with our audience. The incredible engagement and share rates are proof of what happens when you combine personalized data with AI-driven video.”
Lucas is designed to simplify complex video production while prioritizing accurate, branded output, handling everything from scripting to post-production using simple prompts like text, documents, and web pages.
