Developed by creative agency GUT, this new commercial ironically explains how many consultancies are trying to keep up with the AI trend these days. This highlights the importance of Grobant’s deep expertise in integrating artificial and human intelligence to deliver unique and innovative solutions.
new york, May 30, 2023 /PRNewswire/ — Grovant (NYSE: GLOB), a digitally native company focused on reinventing business through innovative technology solutions, today announced “Aye”, A new commercial in the “Stuck in Consultancy” series. Developed in collaboration with agency GUT Buenos Aires, the ad ironically exposes a consultancy that wants to enter the world of AI quickly.
(PR News Photo/Grobant)
AI is driving a significant revolution, transforming businesses and our everyday lives today and tomorrow. It has already proven its power to positively reinvent organizations and industries while enhancing human capabilities. With extensive expertise in developing digital experiences and delivering AI-based solutions, his Globant uses humor in this commercial to talk about this trend and to join forces with artificial intelligence and humans to be the most innovative partners. emphasizes the importance of connecting the best of
“As part of our ‘Stuck in Consultancy’ series, this new commercial showcases Grobant’s commitment to challenging conventional norms and paving the way for innovative solutions, as well as our commitment to excellence in this space. We also leverage our extensive experience,” he claims. Wanda Weigertchief brand officer at Grobant. “When you combine your knowledge of AI with a great team that understands the possibilities of the technology and the needs of each organization, you have a unique partner that delivers truly exceptional experiences.”
“Since 2015, we have built our AI portfolio with products such as AI Studio and Augoor, Genexus Next, StarMeUp and MagnifAI. It speaks to knowledge and experience,” he added. Martin Migoya, Grobant CEO and Co-Founder. ”We will continue to expand the power of artificial intelligence and human intelligence to positively impact every sector, industry and business. ”
moreover, Matthias Rafala and Ramiro R. GamaroDGC & Partners for GUT, “In the consulting world, it’s common for brands to work with multiple consultants over the years or at the same time. We took on challenges, and we recreated them in a sarcastic and humorous tone.”
Grobant’s focus on AI began in 2015 when it first launched certain AI Studios and began investing in several strategic initiatives. During this time, the company has introduced and evolved leading products and platforms deeply rooted in AI, including: star me up, Expanding, Augor and Genexus Next. To complement its product portfolio, Globant has integrated its AI offerings and efforts into an end-to-end program called Globant. mind Have a strong perspective on best practices across multiple industries.
Click to see ads here.
agency: intestine Buenos Aires
client: Grovant
product: Grovant
motion: stuck in consulting
movie: to be decided
region: global
release date: May 2023
Founder: Gaston Biggio
CCO and Partner: Joaquin Kubria
ECD and Partners: Ramiro Gamaro / Matthias Rafala
ECDs: Laura Lapera / Diego Fernandez Posada /Juan Pablo Rufrano
managing director: Paula Medina Libero
CDs: Gaston Gual
CDs: Alex Romero
Creative copywriter: Harold Moreira
Art director: Julian Amarillo
group account director: Meme Traverso Lizaraga
International Account Supervisor: Bernardita Musa
Production manager: Florencia Alvisati
Agency Producer: Mariana Jaureki
Creative manager: Paula Akel
Head of design: Rosario Muñoz
CSOs: Javier Quintero
Head of Digital & Data: Ezekiel Gori Nastasi
Social Strategist: Gonzalo Pass
Entertainment office: Revolution
directed by: Lewis Gerard
CEO: Ezequiel Ortiz
Producer: Pilar Capullo
producer: Cecilia Cardenez
DOPs: Javier Julia
Post-production coordinator: Mariano Olivari
Color grading: Almaleo
Editor: Jeronimo Perez
Visual effects: Da8
mix and sound design: Porta Estudio
Client representative:
chief brand officer: Wanda Weigert
Vice President of Global Marketing: Todd Krugman
Global marketing strategy: Emiliano Orcada
Campaign manager: Ivanna Jimenez
About Grobant
We are a digital native company that helps organizations reinvent themselves and unlock their potential. We are where innovation, design and engineering meet at scale.
- We have over 27,000 employees and are present in 25 countries on 5 continents. We work for companies such as Google, Electronic Arts and Santander.
- We have been named a Worldwide Leader in CX Improvement Services by the IDC MarketScape report.
- Our company was also featured as a business case. Harvard University, Massachusetts Institute of Technologyand Stanford.
- We are members of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.
contact: [email protected]
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For more information, please visit: www.globant.com.
About GUT
An independent agency founded by Gaston Biggio. Anselmo Ramos We provide disruptive and intuitive creativity for bold brands. GUT Network is Effie Latam’s #1 independent agency for her second consecutive year (2020/2021) and has also been named an Ad Age A-Lister (2021).won the Grand Prix twice in Cannes In 2021/2022, Popeye, Mercado LibrePhiladelphia cream cheese, Tim Hortons, Noblex, Skol, Heinz, Google, Headspace. GUT was also named 4th D&AD Independent Organization of the Year and 2022 Cannes Lions Independent Network No. 2 this year. GUT has offices in the following regions: Buenos Aires, Miami, TorontoSao Paulo, Louisiana, Mexico City and Amsterdam. www.gut.agency
Source Grobant
