Meta has launched “Vibes,” a new dedicated feed for sharing and creating videos generated in short format AI in Meta AI apps and in Meta.ai, and will instantly compare with Tiktok and Instagram reels. However, this move is filled with critical user backlash, with many dismissing the concept as flooding “AI Slop.”
Meta CEO Mark Zuckerberg announced his deployment on Instagram, showing some examples of AI-generated content. These included fuzzy creatures flying between the cubes, cat dough, and whimsical clips that looked like mock Egyptian women were taking selfies.
According to the company, Vibes Feed features content from both the creator and the regular user, and there is a personalized algorithm that will ultimately coordinate the content that is displayed to each individual. Users have the option to zero or remix existing videos to generate videos, add visuals, music, and adjustment styles, then post directly to their vibe feed, share via DM, or cross-post them to Instagram and Facebook stories and reels.
Meta Chief AI Officer Alexandre Wang confirmed that Meta continues to develop its own AI model while the early versions of the Vibe leverage partnerships with third-party AI image generators Midjourney and Black Forest Labs.
The announcement sparked a wave of negative comments from users. The answer in Zuckerberg's post even reflects broader indifference and hostility, including top comments such as “Gang Nobody Wants Wants This” and “Post AI Slops on your app.”
This user skepticism is particularly noteworthy given the wide-ranging industry trends that social media platforms are tackling a surge in low-value AI content. Companies like YouTube are calling for proactively regulating or “crashing” the issue of AI Slop. This context makes it seem inexplicable, considering the company's previous general stance on launching an entirely new feed dedicated to such content, particularly working on “non-original” Facebook content and encouraging creators to focus on “real storytelling.”
The introduction of atmosphere suggests that meta is actively pushing its generative AI capabilities into the social sharing sector, but the initial response shows a major, difficult battle for user acceptance.
