Okay then!
AI word cloud
Netflix is doubling down on its use of AI to tell its stories, but it remains unclear whether it has any actual plans beyond a bunch of buzzwords.
“This is an opportunity for us to develop and provide new tools to creators to help them tell their stories in more compelling ways,” Netflix CEO Greg Peters said on Thursday's earnings call. “There is,” he reiterated. quartzWhen asked about how the company plans to utilize AI technology, he replied:
It came under fire this week after the company used images that appear to have been manipulated by AI in the true-crime documentary “What Jennifer Did,” sparking a heated debate over the use of the technology in non-fiction filmmaking. Despite this.
In a conference call this week, Peters said that “storytellers should focus on telling great stories” and that AI could play a “unique and important role in making that happen.”
It's hard to make sense of Peters' incredibly vague comments. If there's one thing we know, it's that Netflix is actively playing into the hype surrounding AI, and its CEO has no interest in getting into the explosive details of the technology. .
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Apart from helping storytellers tell “great stories,” the streaming giant is already leveraging AI to power its recommendation systems.
Peters also revealed that the company was willing to lose viewers in connection with the password-sharing crackdown, acknowledging that the company's stock price fell more than 8% on Friday.
Netflix said it plans to report subscriber growth numbers early next year, which appears to have surprised investors.
The situation is similarly murky when it comes to the use of AI and whether AI-generated content should be made available to audiences.
Streaming giant Netflix is in a unique position. However, given the recent controversy surrounding “What Jennifer Did,” it seems unlikely that the company will do so.
Learn more about Netflix: Netflix's 'True Crime' producer refutes AI allegations in documentary 'What Jennifer Did'
