Netflix admits it used the generation AI with a big sci-fi hit to reduce costs

Applications of AI


Netflix created scenes in sci-fi series using generator AI Forever – The first of the streamer's original show or movie. During the revenue call on Thursday, Netflix CO-CEO Ted Sarandos said using AI is faster than using traditional visual effects tools and helps reduce costs.

“This VFX sequence was completed 10 times faster than traditional VFX tools and workflows could have been completed,” Salandus said over the phone. “And that cost wouldn't have been feasible for that budget show.”

Sarandos said the creative team behind it. Forever AI was used to generate scenes of crumbling buildings in Buenos Aires, Argentina. “I believe AI is an incredible opportunity to help creators make films and series better, not cheaper,” he added.

In May, Netflix revealed a new AI-powered search feature on mobile. This allows users to find shows and films using conversational phrases such as “fun and bright” and “story about dancers.” Netflix also said it will use AI to blend AD breaks and platform shows and movies. Stranger Things– Inspired background.



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