The two companies will work together to analyze visitor intent in real time and personalize the language and tone of voice that online shoppers browse at scale at scale.
HERZLIYA, Israel / ACCESSWIRE / May 17, 2023 / Namogoo, a leading digital journey continuity platform, today announced a partnership with Persado, a motivational artificial intelligence (AI) company to generate personalized communications at scale Did. Using Namogoo’s robust machine learning (ML) capabilities, Persado’s customers can deploy new dynamic motivation solutions and leverage Namogoo’s powerful intent and segmentation data to generate significant revenue. . Integration with Namogoo requires no additional development work or manual intervention. Brands can quickly tailor unique characteristics such as language, emotion, narrative, tone and voice to each individual shopper visiting their website in real time.
Namogoo’s prediction engine is trained on 1.5 billion monthly unique visitors from major US and European e-commerce brands, anonymizing user identities and leveraging online visitor intent to drive conversions and revenue gives brands the power to enhance Combining these capabilities with Persado’s Dynamic Motivation, a new enterprise-generated AI marketing solution that personalizes words and phrases to every online shopper in real-time, Namogoo’s customers will be able to engage and complete purchases after the customer journey. You can benefit from the personalized experiences you drive.
Namogoo’s data points and segments are based on non-personal data and do not rely on cookies or visitor history. This is especially important for both first-time and anonymous visitors, who make up his 75% of all online shoppers today. Proprietary ML technology predicts intent by learning from each visitor’s unique signals and digital behavior, enabling businesses to act on that intent and ensure online shoppers complete their actions.
Displaying one-to-one personalized language in real-time for visitors on a retail brand’s website represents a cutting-edge concept in the e-commerce industry and raises the bar for personalization at scale. Understanding shopper preferences, buying behavior, and motivators has become essential to building brand loyalty and driving sustainable revenue growth.
“We at Namogoo are excited to work with Persado to bring a new level of personalization to the e-commerce experience,” said Ohad Greenshpan, co-founder and CTO of Namogoo. “Leveraging visitor intent to adapt the language of a website will be a game-changer for retail brands. We can take the world of personalization to new heights.” In today’s competitive environment, this kind of innovative approach is extremely valuable for brands looking to drive revenue and achieve lasting success. important to ”
“Combining the powerful capabilities of Namogoo’s prediction engine with Persado’s Motivation AI technology, especially the latest Dynamic Motivation for online cart solutions, is a major step forward in taking the digital shopping experience to the next level,” said Co-Founder of Persado. Investor and COO Assaf Baciu said. “A brand sees a 3-5% increase in e-commerce revenue for him when he personalizes web content at the cart and checkout stages using Persado Dynamic Motivation. Impact on brands.” and the value will certainly become apparent.”
Persado and Namogoo are proud to announce this strategic partnership to enhance and personalize the onsite customer experience. By bringing these new composite capabilities to key touchpoints in the customer’s journey, especially the all-important online cart, the companies aim to significantly enhance key business metrics for the world’s leading retail brands.
About Namogu
Namogoo is the world’s first digital journey continuity platform, empowering over 1,000 unstoppable brands to shape the customer journey to the needs of each and every shopper. Namogoo’s platform autonomously adapts to each customer visit in real-time, improving conversion rates and revenue while preserving margins and enhancing brand equity for e-commerce retailers. Available on all major e-commerce platforms including Shopify, BigCommerce, Salesforce Commerce Cloud and Magneto, Namogoo serves over 1000 global brands of all sizes.
About Persad
Persado provides the only Motivation AI platform that generates personalized communications at scale and drives individual engagement and action. Many of the world’s largest brands such as Ally Bank, Dropbox, JPMorgan Chase, Marks & Spencer and Verizon rely on Persado to generate ultra-personalized communications. Persado’s Generative AI for the enterprise, trained on his 100+ billion digital business language impressions across industries, empowers marketers to motivate customers and drive greater business value.
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