Mumbai, 8 June 2023 – Mumbai Indians, one of the world’s largest sports franchises, takes fan engagement to new heights with groundbreaking AI personalized video campaign. The franchise, in partnership with newly-funded generative AI startup Gan.ai, utilizes Instagram Direct Messages to send real-time, automated, personalized videos featuring star cricketer Cameron Greene, with results , created an unprecedented connection with supporters throughout the IPL 2023 season.
This is the first time sports teams and brands have been able to engage with fans and brand ambassadors on a one-to-one basis on a personal level on social media at scale. With over 1.5 million fans participating in real-time, the initiative will transform the possibilities of how brands can engage with their audiences through their social media, leading the way for Indian brands to embark on this new digital transformation. To do.
Anupreet Singh, Chief Revenue Officer of Gan.ai said: “This is just the beginning of AI-powered fan and audience engagement. We will continue to use AI technology.”
Recognizing the importance of a loyal fan base, Mumbai Indians embarked on this innovative campaign to increase fan engagement and establish personalized connections. The series aimed to thank fans for their continued support by leveraging the power of personalized video.
Here’s how the Indians of Mumbai carried out this landmark campaign.
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personalized video: Mumbai Indians worked with Gan.ai to create an AI personalized video featuring Cameron Greene. Each video is tailored to address fans by their first name on Instagram, fostering connection and appreciation. Fans believed the AI-personalized copy they received from Cameron was personally recorded for them.
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Targeted Fan Engagement: Anyone who commented on selected Mumbai Indian Instagram posts received a personalized copy of Cameron’s video calling out his first name in a DM.direct message
Implementing a personalized video campaign involves the following steps:
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Video creation powered by AI: Cameron Green recorded one templated video and additional footage for AI model training. The entire shoot was completed within 15 minutes and he was uploaded to Gan.ai’s platform for processing.
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Integration with Gan.ai:AI seamlessly generated a personalized copy of a video within seconds of someone commenting on a Mumbai Indian Instagram post. With Gan.ai’s integration with Instagram, its AI efficiently extracts the first name of commenters on her Instagram, generates personalized videos using their names, and posts all comments in just a few seconds. You can now deliver to the poster’s DM.
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Social media distribution: The Mumbai Indians have sent personalized videos to fans through direct messages on Instagram from their official account. This direct and intimate connection between cricketers and fans increased the impact of the campaign.
The remarkable success of the Mumbai Indians’ personalized video campaign proves the immense power of fan engagement. Mumbai Indians have set a new standard in personalized marketing for the sports entertainment industry and brands in general by revolutionizing the way sports franchises interact with their supporters.
Anupleet added, “We work with the biggest brands in the world and you won’t believe what we have in store for their upcoming campaign releases. Brands come up with the craziest ideas every day. and we will make it a reality, it’s so cool! Soon all brands will use our AI so that celebrity brand ambassadors and stakeholders We will be able to communicate privately.”
The success of the Mumbai Indians campaign is evidenced by the remarkable results it has achieved across a range of indicators.
- Unprecedented Fan Engagement: The campaign generated 10x more comments and engagement on Mumbai Indians’ Instagram posts, with over 5,000 fans reposting personalized videos with heartfelt captions to show their unwavering support. rice field.
Fan reactions to campaigns on Instagram
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Social Media Influence: Personalized videos sent via Instagram DMs garnered millions of likes, highlighting the broad reach and impact of this unique approach.
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Organic fan advocacy: Fans were thrilled to receive personalized videos from their favorite team’s star cricketers, resulting in over 150,000 personalized video submissions and over 5,000 organic reposts.
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Enhancing brand trust: Mumbai Indians have successfully developed a stronger connection with their fan base through a personalized approach, resulting in increased trust, loyalty and continued support.
Mumbai Indians’ landmark campaign sets a new standard for fan engagement in the sports entertainment industry. By utilizing personalized videos via Instagram Direct his messages, the series has not only revolutionized the way fans connect with their favorite teams, but has made a lasting impact on their fan base. .
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Media images, videos and materials can be found here. Gan.ai’s instructional video can be found here, and a demo can be booked here.
About Gan.ai
Gan.ai is on a mission to democratize personalized video creation by enabling brands to use AI to customize videos for their customers. By creating personalized landing pages for customers and delivering customized videos via their preferred communication platform, Gan.ai helps organizations enhance their video creation process and effectively reach their audiences. We will help you to do so. This allows organizations to generate a higher return on investment (ROI) for their campaigns. For more information about Gan.ai, visit https://gan.ai/ or follow the team on LinkedIn.
Gan.ai was founded by Suvrat Bhooshan in March 2021 and is headquartered in California, USA. Mr. Subrato previously earned a master’s degree in computer science from Stanford University and worked at Facebook AI Research (FAIR). His paper on deep learning has been published and cited over 300 times. Subrat was also included in Forbes magazine’s 2022 “30 Under 30” list. Today, Gan.ai is a team of 35 people, most of them based in Delhi, including Anupreet Singh as Chief Profit Officer and Kusha Agra as Chief Profit Officer.・Mr. Goyal is included. Chief Technology Officer.
Anupreet Singh served as Head of US and Europe at Mettl (acquired by Mercer), growing the business from the ground up. Most recently, he served as the GTM leader at Slintel (acquired by 6sense) and in just two years he achieved his ARR of $0-5 million. Kushaagra Goyal leads the development of disruptive generative AI technology. He has worked in his Databricks, Rubrik and Samsung for 5 years. He has published more than 10 of his patents in this field.
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For inquiries and further information, please contact:
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Vaisht Nagarkatti
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Dinesh Iyer
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