LOS ANGELES–(BUSINESS WIRE)–June 15, 2023–
MNTN, TV’s hardest software and pioneer in performance TV advertising, today announced MNTN VIVA, a revolutionary video creative platform. It will be released later this year and will combine the best generative AI tools available with an intuitive editing environment. For marketers. Generative AI will create a new class of video creators regardless of skill level, while dramatically improving the productivity of existing video professionals.
MNTN President and CEO Mark Douglas said, “We believe that creative AI will lead to an explosion of new video creation for marketers, with video professionals playing a major role.” I’m here. “Generative AI brings new levels of speed and lower cost to everything from writing a script to storyboarding to grabbing the few seconds of video you want. You will now see multiple versions of the video.”
MNTN VIVA brings together leading AI platforms into a single intuitive interface, allowing users to create, mix and remix elements such as generated video and audio, stock footage and their own existing assets. If you can edit videos created on your mobile phone, you can edit them in VIVA. This makes generated videos, stock videos, and your own videos completely interchangeable.
Integrations and API calls with generative platforms such as OpenAI, SOUNDRAW, and ElevenLab make it easy to create high-quality visuals, scripts, music, and narration to assemble creative concepts. The VIVA platform is built to make his AI integration seamless in the future, giving marketers always access to the latest proprietary open source technology to power ad creation.
VIVA is the third addition to MNTN’s Creative-as-a-Subscription™ (CaaS) offering, joining Maximum Effort, known for its premium, attention-grabbing creatives, and thousands to help brands quickly acquire talent. Join QuickFrame, the global marketplace for creators of Cost-effective creative. VIVA hopes to inspire creators of all types to unleash their imaginations, making it accessible to all marketers.
Interested parties can join the VIVA waitlist at mountain.com/viva to get first access to this groundbreaking platform launching later this year.
About MNTN
MNTN is the best working software on TV, bringing unparalleled performance and simplicity to connected TV advertising. Our self-service technology makes TV advertising as easy as search and social, enabling brands to drive measurable conversions, revenue, site visits and more. For more information, please visit https://mountain.com/.
View source version at businesswire.com: https://www.businesswire.com/news/home/20230615667036/en/
Contact: Molly Alves
molly@mountain.com
Keywords: USA, North America, California
Industry Keywords: TV and Radio Technology Online Marketing Total Entertainment Advertising Entertainment Communications Software Artificial Intelligence Audio/Video
Source: MNTN
Copyright Business Wire 2023.
Pub: 06/15/2023 09:00 AM / Disc: 06/15/2023 09:01 AM
http://www.businesswire.com/news/home/20230615667036/en
Copyright Business Wire 2023.
