São Paulo, April 7, 2026 — MiQ, a global programmatic media company, announced the acquisition of Rocket Lab, a mobile app growth hub. The move expands MiQ’s in-app mobile capabilities and strengthens its expansion in growing markets. The acquisition combines Rocket Lab’s in-app expertise with MiQ’s omnichannel services to provide end-to-end solutions for clients across all media channels.
MiQ selected Rocket Lab to accelerate in-app performance as a core product feature. This strengthens MiQ’s omnichannel proposition by integrating critical mobile and regional data into an ecosystem of 700 trillion signals and powers Sigma, our AI-powered operating system. By leveraging Rocket Lab’s capabilities, MiQ enables more precise, performance-driven strategies for brands operating in an increasingly mobile-first world.
This announcement follows MiQ’s recent acquisition of Adsmovil, positioning the company as a leading independent programmatic media player for brands and agencies in Latin America. These strategic moves strengthen MiQ’s global expansion and increase its presence in high-growth markets where mobile adoption continues to accelerate.
Rocket Lab has a strong presence in the Latin American region, including Argentina, Brazil, Mexico, and Uruguay, bringing deep expertise in attracting and engaging users at scale. Combining Rocket Lab’s capabilities with MiQ’s omnichannel offerings creates a superior solution for global marketers seeking measurable growth.
MiQ customers will now benefit from Rocket Lab’s application growth solutions, and MiQ will help Rocket Lab expand these capabilities in high-growth regions, particularly APAC (Asia Pacific).
“This acquisition is a strategic step in our commitment to helping our clients accelerate customer acquisition through smarter, data-driven marketing,” said German Hundal, co-founder and global CEO of MiQ. “By providing global brands and agencies with access to our first mobile product through Rocket Lab’s AI capabilities, we are delivering performance improvements that will continue to grow over time. Leveraging Rocket Lab’s expertise will enable us to deliver even more personalized solutions that drive real business outcomes, ensuring our clients have an advantage in an increasingly mobile and connected world. We will leverage the Lab’s rich data and capabilities to unlock powerful new insights for companies seeking growth, especially in the dynamic markets of Latin America and Asia.”
Juan Echavarria Coll, Founder and CEO of Rocket Lab, said: “The combination of our mobile strategy and MiQ’s AI-based technology strengthens our position as an app growth hub, brings unparalleled strength to our multi-solution ecosystem, and accelerates brands’ ability to scale their apps globally.”
Rocket Lab will operate as an independent business unit under MiQ ownership and will continue to be led by Juan Echavarria Coll as CEO, ensuring continuity for customers, partners, and employees. There will be no changes to the organizational structures of both companies.
