New Delhi: Global technology and sports content company Minute Media has acquired Videoverse, behind Magnifi, an AI-driven SaaS technology platform. Magnifi allows content owners and rights owners to automatically detect key moments, create highlights in real time, and efficiently distribute short form video content.
The acquisition adds one year of sports technology and content to Minute Media's portfolio, enhancing its offering for rights holders, leagues, teams, publishers and marketers. With the video over, Minute Media will offer fully integrated creation, distribution and monetization solutions, expanding partnerships with top teams, leagues and federals around the world. Existing Magnifi clients can leverage Minute Media's distribution and monetization capabilities to enhance the ROI of their video assets.
In fast-paced sports arenas, Magnifice allows partners to quickly deliver highlights to fans of the platform using AI technologies such as computer vision, natural language processing, machine learning to analyze visual and audio cues. The platform incorporates Genai features, including multilingual subtitles, automatic thumbnails, metadata generation, and a dynamic rules-based engine that automates end-to-end video processing. It serves as a comprehensive editing workspace for your content team.
“We are excited to bring video-rich capabilities to passionate teams and solid media families to bring teams and leagues to a full stack solution from creation to distribution. Furthermore, video-over technology allows Minute Media's owned & operational brands, partners and clients to be the best with the best media using AI.
Apoorva Ranjan Sharma, MD of 9 Unicorns, and one of the earliest investors congratulated the video over team and Vinayak, one of the largest SaaS exits in India to date, and one of the top five global sports technology outlets.
Videooverse's technology will bolster Minute Media's ecosystem, strengthen the STN video platform of Leagues and Publishing Partners, and drive innovative forms of owned brands such as Sports Illustrated and Players' Tribune.
The company is also planning to expand the presence of AI in India and invest in next-generation AI video capabilities. Early investors in the video include A91 Partners, Baring Private Equity Partners, Venture East, Moneta Ventures, Alpha Wave Global, Bluestone Equity Partners, and Binny Bansal.
