One thing I learned about Microsoft in the age of AI is that companies don't easily give up. In the shadow of AI, the company has reinvented the way Bing works again and again, seeking attention from users looking for a robust alternative to Google's Gemini and Openai's ChatGpt.
In many ways, AI text generation is a thing of the past. The most growing area of interest for AI content generation is currently in video content. However, Microsoft has an advantage here, albeit intentional. Google's VEO and Openai's SORA require $20 per month (a little bit) £1,700) Subscription, Bing offers free video creation!
At this point, if you start to leave Microsoft or forget about it, the company will find a way to remind you, “Hey, we're doing AI too.” And this is the strategy that comes with this move to offer free video generation via Bing.
How to Make Free AI Videos
Just because Bing video generators are free to use on mobile apps doesn't mean it's free. There are some natural limitations. Interestingly, Bing Video Creator relies on Openai's Sora. This is a text-to-video model. Within Bing, users get the ability to edit, merge, and adjust videos after they are created. This tool is still in beta, and is only available through your ChatGPT subscription.
But Microsoft offers it for free. Why do you wonder? To attract attention. For now, users can only generate 5-second long clips with an output with a 9:16 aspect ratio at 480p resolution. In terms of interfaces, Bing is far behind Openai's native features. It may be to avoid issues with problematic content, including someone's violence or imitation.
Another thing is that you may not be able to get free AI videos through Bing for hours unless you use one of your prescribed “fast generations.” Currently, you may not see the feature of the prioritized prompt, but once it's live, you can enjoy 10 generations for free before you need 100 Microsoft Rewards points per creation for future use.
It is clear that Bing is not targeting users who need high-end video content, but instead seeks to attract users who rely on other services for free AI tools. The name of this game is “Show me what I got,” so we'll see!
PS: To access the video creator, open the Bing app and select the menu icon in the bottom right corner. Select a new tool from the list, enter a detailed prompt, and prepare for a short wait when the video is generated.
