Microsoft on May 20 announced a new category of personal computers with advanced AI capabilities, aiming to integrate emerging technologies into its products and compete with industry giants Alphabet and Apple, according to Reuters. .
CEO Satya Nadella introduced the Copilot PC at an event on the company's campus in Redmond, Washington. These computers were developed in collaboration with manufacturers such as Acer and his Asustek Computer and are designed to perform more artificial intelligence tasks without relying on cloud data centers. The new device will be available for purchase starting June 18, starting at $1,000, the report added.
Mr. Nadella highlighted Copilot PC's innovative “recall” feature. 'Recall' tracks all activity on your computer, from web browsing to voice chats, and stores a searchable history that users can access to retrieve past actions. As cited by Reuters, Microsoft also introduced its Copilot voice assistant, which acts as a real-time virtual coach for users playing the “Minecraft” video game.
Yusuf Mehdi, head of consumer marketing at Microsoft, predicted that 50 million AI PCs will be sold in the next 12 months. At a press event, Mehdi emphasized that a faster AI assistant running directly on your PC would be “the most compelling reason to upgrade your PC in a long time,” according to Reuters.
The launch of these AI-powered PCs is buoyed by optimism on Wall Street that AI will significantly boost profits for Microsoft and its Big Tech rivals, with Microsoft's stock trading near all-time highs. It was held inside. According to Gartner, the global PC market saw shipments decline by about 15% to 242 million units last year, as Microsoft said its new Copilot PC accounted for about 5 minutes of all PCs sold. This suggests that the company expects to account for 1 in 2020, the report added.
“People need to be convinced that the device experience alone justifies the value of this entirely new category of co-pilot machine,” Creative Strategies analyst Ben Bajarin said in the report.
Microsoft's introduction of the Copilot category is reminiscent of Intel's 2011 “Ultrabook” campaign, when the company promoted a thin Windows laptop to compete with Apple's MacBook Air. Executives also announced that OpenAI's latest technology, GPT-4o, will soon be integrated into Copilot.
Additionally, Microsoft unveiled a new generation of Surface Pro tablets and Surface Laptops powered by Qualcomm chips based on Arm Holdings' architecture. A new technology called Prism was also introduced, allowing software designed for Intel and AMD chips to run on Arm-based chips.
In a demonstration, Microsoft showed off its new device, which runs faster than Apple devices when running Adobe's photo-editing software. This follows Apple's recent announcement of an AI-focused chip expected to be used in future laptops.
Qualcomm's Snapdragon Qualcomm's monopoly on Microsoft Windows devices will expire this year, opening the market to other chip designers such as Nvidia.
Microsoft's product event precedes its annual developer conference and highlights the company's commitment to maintaining its leadership in AI tool development. The company's partnership with OpenAI has positioned it ahead of Alphabet in the competitive AI landscape.
Recently, OpenAI and Alphabet's Google introduced competing AI technologies capable of real-time voice interaction, a challenging milestone for AI voice assistants. Google also announced new generative AI capabilities for its search engine.
Windows PC makers are facing increasing competition from Apple, which has dominated with custom chips based on Arm designs that provide superior battery life and performance for Mac computers. Microsoft asked Qualcomm to spearhead Arm's transition to Windows chip design in 2016, and the partnership is now paving the way for broader collaboration with other chip designers.
(Quoted from Reuters)
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