Meta has announced that its new artificial intelligence (AI) model, Muse Image, will now be enabled by default to generate AI content using Instagram’s public posts and Reels.
“You can also @mention Instagram accounts in the Meta AI app to bring specific Instagram profiles into your images,” the social media giant said in a post.
“Whether you’re designing a custom event invitation, mocking up a collaborative creative concept, or generating personalized graphics, tag your username and Meta AI will use your public photos to build post-ready visuals.”
Muse Image is the first image-focused AI model developed by Meta’s Superintelligence Labs, which the company says uses advanced reasoning to better understand complex prompts and blend multiple photos to create high-quality works that can be shared on the platform and elsewhere.
It is also built into WhatsApp and Instagram to facilitate AI-powered effects in Instagram Stories and image generation in direct chats with Meta AI on WhatsApp. These features will initially be rolled out in a limited number of countries.
Users have the option to tag another public Instagram account in the Meta AI app to create a new Reel, post, or Story that can reuse “some or all of your published photos, videos, or Reels,” automatically turning your public content into material for AI-generated images.
“Additionally, people may be able to use Meta’s AI capabilities to create content using your Instagram content,” the company says in its help document. “This means that depending on other users’ settings, reused content may be found in search engine results.”
In a scenario where a user switches from a public account to a private account, all Reels, posts, and Stories using that content will be removed from Instagram if the account was set to private for more than 24 hours. However, existing content created by others using AI features will not be removed.
For Instagram users under 18 with public accounts, only people you follow can reuse your media if your account settings allow reuse.
It’s also worth noting that users will not be notified if an image is remixed using AI. We will continue to send you notifications when public accounts reuse your content into remixes, sequences, stickers, and templates.
But Meta insisted that users have full control over how their content is tagged for AI creation, with the option to turn it off. To do this:
- open Instagram
- go to you profile
- Tap. ☰Menu
- open Settings and activities
- tap Share and reuse
- scroll to Allow people to create and reuse your content
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erase: Post and reel
Instagram users with public profiles are advised to turn off the setting, as any settings created before it is disabled will not be removed. This feature will be available soon on Facebook, Messenger, and for advertisers through Meta Advantage+ creatives.
Part of a broader industry trend
The development comes as technology companies are increasingly incorporating AI into their products and opting out rather than opting in by default as a way to improve AI services.
In recent weeks, Google has introduced a new search service history option in privacy settings that lets you save media such as images, files, audio, and video recordings to improve AI models for signed-in users.
“Your media may be used to improve your experience on Google services, such as by allowing you to revisit past visual searches,” the support document states. “Saved media may be used to develop and improve Google’s AI models and technologies and the Google services that use them. Once your media is saved, you can see it in your search history.”
“Google also uses your history to provide, develop, and improve its services (such as training generative AI models) and, with the help of human reviewers, to protect Google, its users, and the public,” Google continued.
Separately, Google has also added a new ‘Personalized Recommendations’ setting. When enabled, Google uses your account profile information, search service history, and other activity stored across Google sites and apps to provide you with personalized results in searches and AI responses, curated feeds in Google Search and News apps, and location-related results.
