Meta’s AI sandbox highlights Facebook’s parent company’s generative AI strategy and how it is changing advertising.
Meta demonstrated its AI sandbox at a live media event in New York City on May 11th, showcasing the technology as a testing ground for new AI-powered generative advertising tools. The company plans to test the AI sandbox with a select group of advertisers before making it generally available in July.
The sandbox contains three features: text variation, background generation, and image exposure.
Text variations generate multiple versions of copy, allowing advertisers to choose different messages for different audiences. Background generation creates background images from text and allows advertisers to test different backgrounds. Image Outcropping creatively adjusts his assets for different aspect ratios of different media such as stories and reels on different social platforms.
market change
Gartner analyst Nicole Green said, “AI tools that support both advertising and search are becoming increasingly monetized, largely due to the large scale language models these applications are built on. It is driven by the owner,” he said.
We are witnessing rapid monetization of AI tools that support both advertising and search. This is primarily driven by the owners of the large language models on which these applications are built.
Nicole GreenGartner Analyst
With the shift to using more AI-powered tools, advertisers can apply AI to develop more specific versions of their online offerings, offer them to target audiences, and optimize based on response. It will be possible. Less human intervention and less user data than was previously required. added Green.
AI sandboxes will benefit both advertisers and meta, she said.
New generative AI capabilities will enable advertisers to develop a variety of ads for their audience and deliver them at scale through Meta’s platform.
“This will allow Meta to maintain a strong position when it comes to assets and distribution, allowing them to deliver targeted advertising even as the chasm between unknown and known audiences widens. ”said Green, noting that these AI-enabled tools can be used as part of the meta. Existing products make it easier for marketers and advertisers to create audience-specific ads.
However, as AI becomes more commonplace in advertising and marketing, users of these tools should be more cautious due to the risks of relying on AI algorithms.
“As marketers prepare, [use] “These AI-powered new tools, like sandboxes, need to continue to focus on security, fraud, brand reputation, and business threats,” Green said. It still requires human oversight before being offered to consumers.”
Meta also unveiled new features for its advertising platform, Meta Advantage. This feature allows businesses to use video creatives in their catalog ads to compare their existing manual selling campaigns with Advantage Plus shopping campaigns to improve performance for targeted audiences.
Esther Ajao is a news writer covering artificial intelligence software and systems.
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