Starting next year, Meta will link employee performance to “AI-driven impact.”
Meta’s head of human resources, Janelle Gale, told employees in an internal memo Thursday that the social media giant intends to make “AI-driven impact” a “core expectation” starting in 2026, confirmed by Business Insider.
Meta assesses how employees are using AI to drive results and builds tools that are game-changing when it comes to productivity.
Metrics on personal AI usage and adoption will not be included in annual performance reviews in 2025, but employees will need to include AI-enabled accomplishments in their self-assessments, according to the memo.
“It’s no secret that this is a priority, and we are committed to leveraging AI to assist our employees in their daily tasks,” a Meta spokesperson told Business Insider, referring to previous statements made to Business Insider regarding AI implementation.
The move signals a broader shift toward an AI-native culture within corporate America. Big tech companies like Microsoft, Google, and Amazon are asking their employees to do more with AI. Instructions given to employees are unified and clear. As one Microsoft executive told administrators in June, its use is “no longer an option.” Google CEO Sundar Pichai gave a similar message to employees at an all-hands meeting in July, telling employees that Google needs to leverage AI to lead the AI race.
Earlier this year, Meta overhauled its hiring process to allow job seekers to use AI in coding interviews. We also launched an internal game called “Level Up” to encourage AI adoption, and now reward employees who use AI to drive meaningful outcomes.
“As we move toward an AI-native future, we want to recognize those who helped us get there sooner,” Gale wrote in the memo. “In 2025, we will reward people who have made an outstanding impact with AI, either in their work or by improving the performance of their teams.”
Meta is also overhauling the way employees write performance reviews and feedback by rolling out an “AI performance assistant” for use in this year’s performance review cycle, which begins Dec. 8, according to the memo.
Gale wrote that employees can use their in-house AI assistants, Metamate and Google’s Gemini, for performance content.
Business Insider previously reported that employees are already using Meta’s in-house AI bot to write performance reviews.
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