Meta uses your AI chat to fuel its advertising machine

• Starting December 16th, Meta will use a conversation with Meta AI to turn on the power that includes ads.
• Meta says this is the same as when users share content or prefer reels.
• Users will begin receiving notifications about this change starting next week.

Meta runs in advertising. The product generates some cash flow, but the actual money maker is advertising. For a long time, we have been wondering how the company plans to leverage AI trends, and now we have the answer.

This morning, Meta announced through a press release that it will begin considering interacting with AI to experience the app's experience.

“We will use AI interactions in Meta to personalize content and ads, including posts and reels. We will start notifying people about this update next week, just a few weeks before it takes effect on December 16th, 2025,” Meta said in a press release.

Meta says this is not different from what happens when users like a post or share a reel, but I do feel it is certainly different. Meta has always been monitoring messages that mention AI bots, but it feels like it's too dystopian for us, discarding those messages for hints about what Meta can recommend to users.

The company says it will not use conversations about union members that recommend religious views, sexual orientation, political views, health, racial or ethnic origins, philosophical beliefs, or advertising about union members. How long this will last is the question we will be asking.

“We use information that includes interactions with Meta AI through Meta Company Products from accounts that we choose to add to the same account center. This means that, for example, if you have not added a WhatsApp account to your account center, interactions with Meta AI in WhatsApp will not be used to personalize experiences with various accounts in Meta Company Products.

Of course, you can see what information is used to power up your ads. When you log in to your Meta Account, you will be taken to Meta Privacy Center and adjust your settings to your liking. For more information about customizing your Facebook feed, click here.

There is also a way to prevent Meta AI from using AI chat for advertising. Do not use MetaAI.

I'm curious to see how many of Meta's billions of users are actively using Meta AI. The company released its financial results on October 29th, and hopes the company will provide some company numbers in that respect. However, the user base appears to be substantial. This is because it aims to use the platform's data for advertising.

According to Meta, users will start receiving notifications about this change from next week onwards.