With AI AD tools improving the performance of many ad partners, Meta has posted a new overview of how brands can make the most of their latest ad tools and options, including AI content generation, customized ad targeting, and AI-powered video promotion.
This allows several foods to be served for holiday campaigns, with various options in the meta producing strong results, allowing more companies to take advantage of video and AI targeting.
First, Meta says that brands should lean towards AI targeting creative tools.
As explained by Meta:
“Uploading multiple creatives with different themes and messages allows businesses to leverage Meta's AI to test and optimize at scales that are not possible manually. For small, resource-based advertisers, they can leverage the generated AI to build more creative varieties with video content.”
According to Meta, roughly 2 million advertisers say I'm currently using that update Video generation function “Especially in small and medium-sized businesses that see strong adoption of image animation.”
The ability to leverage videos can provide important advertising efforts without the need for dedicated video assets, allowing you to create outstanding ads that will match the latest shift in usage while also captivating ads that resonate with users.
META currently offers AI tools that can generate images from text, videos from text and images, add backgrounds to product images, and generate advertising copies.
For example, according to Meta, Ben and Jerry say they saw it. Using Meta's AI background image generation feature will increase link clicks by 7%, increasing the cost of reducing per link by 6.5%.
Videos can also help to attract interest.
Overall, according to Meta's second quarter revenues Time spent watching videos on both Facebook and IG has risen by over 20% Year-on-year, Meta has improved AI targeting, showing users content that users are likely to find interesting and useful.
The reels are the main drivers in this respect, opening up new opportunities for the brand as well.
According to Meta, a recent survey of users shows that 79% purchased a product or service after seeing the reel. While this probably doesn't fully show the general population, it shows that reels can be more than just entertainment, they can become a powerful brand-ready driver.
So how do you make the most of your promotional reels?
“Savvy advertisers are raising their reel strategy by tapping on creators, the masters of creating entertainment, digestible, and relevant video content. By mixing creators' content into campaigns that are always on with partnership ads, advertisers can reduce acquisition costs by 19% and increase brand lift on average by 71%.”
Like Tiktok and Snapchat, partner with creators to link to video trends to maximize resonance using expertise and Nous. Meta's Creator Marketplace helps you work with relevant creators, but Meta also includes technical notes on the reel efforts.
- Build for vertical use using 9×16 (“by adding 9:16 videos with audio in order to the strategy, on average, advertisers saw a CPA of 34.5% lower than image ads on the reel”)
- Add audio
- Build in a safe zone (make sure the key messages do not overlap with the reel user interface).
Finally, Meta also advises that advertisers need to take advantage of new “value optimization” and “value rules” elements. This provides more ways to optimize for the results advertisers care about most.
Meta Value Rules To reach the most valuable potential customers of your product, you can focus on a variety of users based on specific behaviors, demographics, and more.
Essentially, value rules help you reach people who are more specifically aligned with your goals.
On the other hand, the value optimization process of meta utilizes AI. Machine learning that each potential ad audience for advertising spending returns (ROAS) can generateTo ensure you are bidding on the best value customers.
Two options give you more control over who you are pitching to your app, ensuring that Meta's AI targeting matches the specific customers you want to reach, using smarter bidding insights to maximize results.
These are some useful notes on key trends in impact in Meta's advertising system, and have significantly improved results for many brands.
It's worth considering in your plan.
