Meta has expanded the beta version of its Meta AI Business Assistant to advertisers and agencies of all sizes in key global markets, including APAC and ANZ, deepening its AI-powered advertising tools built directly into its core advertising products.
This expansion provides local language support across APAC, EMEA, LATAM and the US, extending access beyond small and medium-sized businesses to large advertisers and agency partners.
The assistant is built into Ads Manager, Meta Business Suite, and Business Support Home, giving advertisers access to optimization insights, troubleshooting support, and campaign guidance without leaving their existing workflows.
According to Meta, early beta results show measurable performance improvements.
Advertisers using the tool resolved common account issues at a 20% higher rate, while small businesses saw a 12% reduction in cost per result after applying Opportunity Score recommendations generated by the assistant.
For advertisers in Australia and New Zealand who are now gaining access, the tool is positioned as a way to streamline campaign management and decision-making. It provides real-time campaign analysis, benchmark performance, surface optimization opportunities, and answers your account queries in plain language.
Meta Australia and New Zealand managing director Will Easton said the development reflected the growing demand for more intelligent and efficient advertising tools.
“We know businesses in Australia and New Zealand, whether they’re a local start-up or a major agency, want smarter tools that save them time and deliver real results,” Mr Easton said.
“The Meta AI Business Assistant does just that. Built directly into the advertising tools our clients already use, it provides personalized recommendations, instant account support, and performance insights, all powered by AI.”
He added that the launch aligns with Meta’s broader AI strategy to improve outcomes for advertisers through automation and embedded intelligence.
The assistant is currently focused on campaign optimization, account troubleshooting, and performance insights, but Meta said it plans to expand its functionality throughout 2026 to cover more of an advertiser’s workflow end-to-end, including campaign planning and creation tools.
The company describes its vision as enabling “AI superpowers” for advertisers, helping businesses make faster decisions and improve performance within their existing advertising environments.
