Washington
CNN
—
Amid growing demand for greater transparency in artificial intelligence, Meta on Thursday released tools and information aimed at helping users understand how AI affects what they see on their apps. Released.
The social media giant introduced about 20 commentators who focused on various features of its platform, including Instagram Stories and Facebook News Feed. These explain how Meta chooses content to recommend to its users.
This explanation and disclosure comes in the face of looming legislation around the world that could soon impose specific disclosure requirements on companies using AI technology.
Meta’s so-called “system cards” include how the company decides which accounts are shown to users for recommendations on Facebook and Instagram, how the company’s search tools work, and how notifications work. includes whether to
For example, a system card dedicated to Instagram’s search functionality allows the app to gather all relevant search results in response to a user’s query, score each result based on the user’s past interactions with the app, and It describes how to apply additional filters and consistency processes. ‘ to narrow down the list before finally displaying it to the user.
Meta’s president of international affairs, Nick Clegg, described the company’s new disclosures as the potential dangers of artificial intelligence, from the spread of misinformation to the rise of AI-powered fraud and scams. linked to the global debate on
“With powerful technologies like generative AI advancing so quickly, it’s understandable that people are both excited about the possibilities and concerned about the risks,” Clegg said in a blog post Thursday. “We believe the best way to address these concerns is to be open.”
Meanwhile, a longer blog post explaining how Facebook’s content ranking works identifies the detailed factors that determine what information the platform displays first.
These factors include whether the post has been flagged by a third-party fact-checker, the attractiveness of the account that posted the material, and whether you may have interacted with that account in the past.
Meta’s new explainer comes alongside the release of new tools for users to tweak the company’s algorithms, including the ability to tell Instagram to serve more of certain types of content. Until now, Meta only offered the ability for users to tell Instagram to show less, not more, Clegg wrote.
Both Facebook and Instagram will allow users to further customize their feeds by accessing menus from individual posts, he added.
Finally, Meta said it will make it easier for researchers to study its platform by providing a content library and an application programming interface (API) featuring various content from Facebook and Instagram.
Meta’s announcement has European legislators swiftly pushing a bill that would create new accountability and transparency requirements for companies that use artificial intelligence, and US legislators hope to begin working on similar legislation later this year. It was done while saying.
