This week, on the beach along the Croisette boulevard in Cannes, Meta unveiled a new AI chat feature designed to help businesses communicate with customers on Messenger.
These new tools make it easier for customers to buy products and get customer support, and the company also unveiled business messaging tools for creating, organizing and sending paid marketing communications on Messenger.
Based on Meta's Llama 3 large-scale language model, the new Messenger tool will enable AI to answer the questions businesses receive most frequently within the channel, as well as respond to customer messages about products in an “engaging and natural” way.
“AI for business messaging is truly a game changer. It handles hundreds of basic customer inquiries quickly and accurately. This automation reduces our customer support costs by at least 20 percent, allowing us to focus more on growing our business,” said Franco B. Ongkingco of Whitecoat Manila, who is using the tool.
Selected businesses can start chats by sharing information about their company or the Meta product catalog in the Meta Business Suite. These chats can be triggered via click-to-message ads, organic messaging, or on the business’ Facebook page.[メッセージを送信]It can be started via a button.
Customers can always request a human message, and businesses can also manually join the conversation at any time.
Meta also offered select advertisers the ability to use its Ads Manager to create, organize and send paid marketing messages on Messenger to opt-in users.
Finally, the company announced a suite of new features for Threads, the Instagram-based Twitter rival that launched with much fanfare last year. These new features take advantage of the Threads API that the company is opening up to businesses and creators. New features include authentication, the ability to publish posts and get their own content via the API, and management features that allow businesses and creators to get and interact with replies to posts, set reply controls, hide or show specific replies and media, and view account-level analytics like views, likes and replies.
