Meta is launching a set of sets AI-driven products For advertisers on Facebook, Instagram, Messenger and WhatsApp. The company says the tools are built on the Advantage+ Automated Ads Suite and are being implemented prior to Advertising Week.
Brand Business AI
The company is launching Business AI, a digital agent that runs on advertisers' existing meta accounts and campaigns. Learn from brands' past social posts, ads, and website content, providing automated responses to customer questions and purchase inquiries.
Meta explains that eligible US businesses will be able to set up business AI across their websites, not just Facebook and Instagram ads. The company is also working to increase access to more regions and languages for businesses using Messenger and WhatsApp.
Meta AI Business Assistant for Advertisers
Meta has also launched the AI chat tool within the ADS Manager and the Meta AI Business Assistant, an AI chat tool within the Business Support Home. The assistant is designed to provide recommendations, answer campaign-related questions, and assist with account issues such as spending restrictions and invalid accounts.
The company says plans to expand availability in 2026 will make it available to small businesses with their assistants selected this year.
Generating AI Tools for Creative Work
Meta is expanding its Advantage+ Creative Tools, offering more options for advertisers creating video and image campaigns. Updates include:
- ai dubbing: Create versions of your ads in multiple languages for an international audience.
- AI Generated Music: Create background tracks designed to match the style and tone of your ads.
- HDR Video Enhancement: Automatically increase the color and contrast of AD visuals.
- Persona-based image generation: Create different advertising versions for different customer types.
Partnering with creators through Meta tools
Meta launches the Facebook Creator Discovery API, allowing advertisers to search for creators using filters such as audience demographics and engagement rates. The Instagram Creator MarketPlace API is also open to more advertisers, agencies and developers.
Within the Partnership Ads Hub, Meta will add AI recommendations for content collaboration. According to the platform, marketers can view proposed author posts and convert them directly into paid ads. Meta is also testing tools that allow creators to add product links to their Instagram reels and participate in affiliate programs on Facebook.
New AI experiences for advertising and shopping
Meta is experimenting with tools designed to make advertising more interactive. For example, the company is testing the virtual tryon feature where users upload photos of themselves to see what ad clothing items look like. This is similar to the Tryon experience that Google Shopping already offers. Users can see what their makeup and clothing look like before making a purchase.
Another test involves creating a personalized landing page using generated AI after a user clicks on an ad. These dynamically generated pages draw out details about your product and service based on customer behavior.
Furthermore, Meta has developed AI sticker CTAs. This allows advertisers to add customizable elements to ads with visual and customizable actions throughout their Facebook Stories, Reels and Instagram placements.
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