Important points
- Meta Platforms on Tuesday announced expansions to its generative AI-based advertising capabilities, including image and text generation.
- In future versions, Meta said the model will be able to analyze past advertising campaigns and mimic a brand's tone in newly generated content.
- Many of the features were released to some advertisers in October, and the company said at the time that it hoped to complete the global rollout this year.
Meta Platforms (META) on Tuesday announced a number of new artificial intelligence features on its advertising platform as part of the company's latest investment in generative AI.
Newly available features allow advertisers to instantly create campaign copy and images inspired by original images, create enhanced versions of images, and overlay them with a variety of fonts. You can overlay text.
First announced in October last year
Many of the features were first announced and released to a small number of customers in October 2023, but Meta said at the time that it hoped to roll them out globally this year. Advertising revenue makes up nearly all of the tech giant's revenue, and the company's sales could be boosted if products like the one announced Tuesday work and convince advertisers to spend more on Meta's platform. There is sex.
Meta also plans to use its latest Llama 3 Large Language Model (LLM) to analyze a company's past advertising campaigns and deliver expanded text capabilities by the end of the year, including mimicking a company's previous advertising tone. He also said that he plans to expand it. The company says some of its generative AI capabilities are already being deployed and will be available globally by the end of 2024.
The owner of Facebook, Instagram and WhatsApp is confident of rolling out Meta Verified to more platforms and more countries such as Argentina after conducting initial experiments with Meta Verified last year for businesses in Australia, New Zealand and Canada. said. Mexico, Chile, Peru, France, Italy.
Tech companies make big AI investments
Through experiments, Meta found that small businesses “value having access to more tools that help them build credibility with new audiences to increase engagement and grow their brands.” said.
The company also says that its subscription packages for businesses include “core toolkits like verified badges, account support, and impersonation monitoring, as well as new tools to strengthen your profile and help businesses build trust and brand.” We will also be testing extended benefits to help us grow.” , more ways to make connections, more ways to access support. ”
Technology companies like Meta, Amazon (AMZN), Microsoft (MSFT), and Google parent Alphabet (GOOGL) have poured billions of dollars into numerous generative AI products and models, and executives have recently The company said in its financial results that the technology is expensive; They believe that if they invest in it, it will pay off in the future.
The AI boom has also boosted other tech stocks like Nvidia (NVDA), which has also boosted earnings due to a surge in demand for components and software powerful enough to train and run AI technology.
Two weeks ago, when Meta announced plans to increase spending on AI as part of its quarterly earnings release, the company's stock plummeted on concerns about when the investment would pay off. Analysts say the spending will strengthen the company's long-term AI leadership, and the stock rose 6% after the earnings drop.
