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meta announcement Extending the Meta AI Business Assistant We offer local language support across the US, EMEA, Asia Pacific, and Latin America for advertisers and agencies in major markets around the world.
This expansion will give more meta business partners access to the latest artificial intelligence tools to guide their business processes. This update improves support for more creators and helps make the tool more valuable and viable.
Meta launches AI assistant Last year in Meta Ads Manager As a way to provide instant answers to questions about the business performance of Meta’s apps.
Ideally, this would allow businesses to quickly resolve common issues without having to wait for a response from a human Meta staff member or scour Meta help message boards to find the answer.
While Meta’s account support capabilities are notoriously limited, Meta hopes this new option will automatically resolve many common questions. Additionally, this tool will be able to provide customized recommendations based on each user’s business data to optimize advertising campaigns.
Mehta said the tool has already proven its usefulness, with many companies deriving value from guidance notes and guidelines.
According to Meta: “During initial beta testing, businesses resolved common account issues at a 20% higher rate by using Meta AI Business Assistant, from account optimization to core administrative tasks. Additionally, small business advertisers saw a 12% reduction in advertising cost per result after applying Opportunity Score recommendations now available in Meta AI Business Assistant.”
Given that this tool has access to meta ad data, it should facilitate guidance and assistance and help resolve many common issues.
It’s impossible to predict how valuable those optimization notes will be, but at the very least, they may provide notes and guidance to help marketers shape their advertising approach and improve performance.
Meta also said it will continue to iterate on the Meta AI business assistant based on feedback from advertisers and roll out further improvements throughout the year.
