Meta provided an alternative way for advertisers to better guide AI-generated ads, allowing marketers to list the words they wanted to exclude from AI-generated ad copies.
As you can see in this example, as shared by meta ad expert Jon Loomer, Meta has added a new “limited word” option to the Advantage+ Campaign setup. This allows you to ensure that certain terms are not included in the copy generation.
As Meta explains:
“Specify whether there are specific words or phrases you don't want to see in the AI generated text options.”
So, if there are words or descriptors that do not seem to fit your brand, for some reason, you can tell Meta's system not to be used when creating alternative variations of advertising text.
This update is the latest extension to the branding control options of Meta, an AI advertising tool. This also includes custom branding settings that ensure that brand elements are consistent within the visual AI generation.
It is also another step towards Meta's full-stream AI-generated AD flow, and ultimately, based solely on URLs, you can create a complete ad campaign where Meta's full-service AI system can solve everything else.
Among them, you will probably want to ensure you maintain some manual control of your branding, and these options will offer some guardrails around your AI-based promotions.
Also, when the meta balances this element, it becomes another step in the AI automation process.
Meta already has a variety of factors for this purpose. AI tools that can be used Generates images from text, Generates a video from text or imagesaddition Product Image Background, Extend product images to various formats, Generate an ad copy more.
And these options offer better performance for many brands.
In its second quarter revenue report published in July, Meta reported ADS's AI-driven recommended model has improved by 5% in ad conversions on Instagram and 3% in Facebook for that period. While these may not look like crazy high increases, the data shows that Meta's AI targeting is improving, helping to reach out to more people who may have missed with more specific manual targeting.
The ability to control how branding appears in these AI generations could also help you get better results from Meta's AI ad tools.
