On Wednesday, Meta announced the deployment of its first generation AI video editing tool available on the Meta AI app, the Meta.ai website. We marked the first step towards editing the AI-powered video generation and editing, inspired by the “Gen Film” AI model.
Easy video editing for everyone
This tool allows users to quickly edit short form videos with over 50 built-in AI prompts that allow them to change clothing style, background, visual tone, and more.
- Users can upload videos, select a prompt, and creatively edit up to 10 seconds of footage for free for a limited time.
- After editing the video, you can share it with Facebook or Instagram using the Edit or Meta AI app, or post directly to the Discovery Feed from the Meta AI app or website.
Transforms include turning the clip into a retro comic-style scene, adding soft glow and dreamy vibe to the cloudy footage, or applying a video game-inspired look with bold lighting and stylized outfits.
Meta said the tool was developed to make video editing simple and creative for everyone, whether it's revisiting family moments or creating content for an audience. The company also worked with creators to shape rapid ideas that resonate across the community and experience a smooth content creation workflow.
Meta's AI Media Development Timeline
This launch is built on some of the key AI advancements in Meta.
- In 2022, Meta introduced Make-a-Scene, a system that allows AI to generate images, sounds, videos and 3D visuals.
- The spreading model then led to the development of the Llama Image Foundation model, which provided improvements in the way AI creates and edits images and videos
- In 2023, Meta launched the film Gen. This launched a model that allows you to create and edit custom video content using only simple text prompts.
These developments have shaped Meta's first public AI video editing capabilities. It is designed to make it easy for people to create expressive and imaginative videos.
Availability and what comes next
AI video editing tools are now available in the US and other countries, but the full list is not shared. Later this year, Meta plans to add the ability for users to create video editing using their own custom text prompts to get more personalized and accurate results.
