Mehta seeks opinion on action on AI images of Indian and US celebrities

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Mehta seeks opinion on action on AI images of Indian and US celebrities

The oversight committee did not mention the names or details of the celebrities.

New Delhi:

Social media giant Meta's oversight board has solicited public comments to decide on action against AI-generated obscene images in two cases involving public figures in India and the US.

One of the two cases concerned an AI-generated image of a nude woman posted on Instagram, the committee that decides on content management said.

“This image was created using artificial intelligence (AI) to resemble a famous Indian woman. The account that posted this content only shares AI-generated images of Indian women. Reactions The majority of users have accounts in India, where deepfakes are prevalent and are becoming increasingly problematic.

This comes despite the Ministry of Electronics, Information and Communication having already issued an advisory asking social media companies to remove fake AI-generated images and videos and asking these platforms to strictly adhere to them. Seeking public opinion on the issue.

Fake images and videos of several Indian actresses including Rashmika Mandanna and Priyanka Chopra Jonas have gone viral on social media platforms like Instagram, Facebook and X.

In the India-related case, a user reported content to Meta as pornographic, but the report was automatically closed if it was not reviewed within 48 hours, the commission said.

“The user then appealed to the board. As a result of the board's selection of the matter, Meta determined that its decision to leave the content up was a mistake and removed the post for violating community standards for bullying and harassment.” ,” the board said.

As per the IT Rules 2021, online platforms have to remove full or partial nudity within 24 hours of receiving a complaint.

The commission also sought public comment on a case in the United States in which an indecent AI-generated image of an American celebrity was posted on a Facebook group.

The commission said the majority of users who responded to the post had accounts in the United States.

In this case, the image was already deemed to violate Facebook's Community Standards and was removed.

According to the board, there will be a 14-day period for public comment on the matter, which ends on April 30th.

The oversight committee did not mention the names or details of the celebrities.

However, the post shared links to news articles that mentioned the names of celebrities in India and the US who were affected by such content.

(Except for the headline, this story has not been edited by NDTV staff and is published from a syndicated feed.)



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