Marvel’s new ‘Secret Invasion’ series uses AI art for opening credits

AI For Business


Marvel’s Disney+ new series Secret Invasion recently premiered and has received some backlash.Fans are unhappy with Marvel’s choice to use this AI technology that creates art Instead of featuring a real artist, it appeared in the opening credits of the television series.

ai art marvel opening credits secret invasion series
Marvel Secret Invasion Opening Credits AI Art; Photo: Marvel

Series director and executive producer Ali Selim I talked to Porygon Regarding the use of AI in the opening sequence, he said, “When we reached out to the AI ​​vendor, it was part of it. It was straight out of the identity of the shape-shifting Skrull world. You know? Who did it?” Who is this?”

Selim said he believes the use of AI fits with the show’s theme of the Earth being invaded by a shape-shifting alien race called the Skrulls. Selim admitted in the opening credits that he didn’t fully “understand” how the AI ​​works, but Method he did a little bit about how the studio’s team created the sequences. talked.

“When you talk to them about an idea or a theme or a word, the computer wakes up and does something. Selim said.

In the wake of the first episode’s cancellation, fans and film industry pundits alike took to Twitter to criticize the decision to hire artists, given that the rise of AI could replace workers in many fields. expressed dissatisfaction with the choice to use AI instead.

Marvel Secret Invasion opening credits AI art
Marvel AI Art Nick Fury; Photo: Marvel

For example, X-Men and Valorant credited artist Jon Lam used the platform to highlight the Writers Guild of America strike. Guilds are now on strike for contracts that also include protection against replacement of members by AI. AI poses a threat to working artists because typing simple prompts into machines is much faster and more affordable than paying workers.

“I boycott Secret Invasion,” Lam wrote on Twitter. “It’s a slap in the face for the artists and the WGA strike.”

In the proposed contract, the WGA said, “AI cannot write or rewrite literary works,” “cannot be used as source material,” and “works covered by the MBA cannot be used for AI training.” ‘ he demanded. The group’s concern is that AI may be used to write screenplays, and screenwriters may be hired at low rates only to polish the AI-generated scripts.

Secret Invasion Marvel AI Art Fan Backlash
Fans criticize AI art in Marvel’s ‘Secret Invasion’ opening credits.Photo: Marvel

Animations and video footage created using generative AI tend to be unique, typically featuring textures ranging from cloudy to smooth plastic, and images that melt into each other. AI-generated images lack artistic intent, as they are generated by machines that cannot understand the context of the project. The technology is also controversial because it is trained using the work of other artists without their consent.

Some critics of the opening sequence point to flaws in the AI’s work, citing images of Samuel L. Jackson as Nick Fury with missing teeth and two eyepatch. Many upset fans have compared the sequence to the recently released movie Across the Spider-Verse. The movie Across the Spider-Verse is full of works by many artists and a variety of artistic styles.

Marvel was at the center of controversy among active artists last year as well. VFX artist speaks out Regarding the working conditions I experienced while working for the franchise.





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