and 5.6 million Square foot residential 500+ Retailers and more appealing 32 million Visitors every year, Mall of America (MOA) must be carefully planned to support overall security. The shopping centre is expanding its partnership with Axis Communications to deploy car count video analytics. dozen It allows more informed decisions on location, employee scheduling, streamlined transportation logistics 300+ An annual event.
Following initial testing of the technology, MOA has rapidly expanded its implementation, with car count data now facilitating macro-level decisions regarding mall time and event planning, as well as micro-level scheduling for vendors and staff.
“We needed technology to meet evolving needs and enable security teams to focus on top-priority tasks,” said Aaron Nielsen, vice president of information technology at the U.S. Mall of America. “Our previous solutions have struggled with unpredictable Midwest weather, including snow, rain and cold.
“Automobile counts are one of the most important operational metrics we have.” Nielsen added. “Implementing a system that provides accurate data will allow us to expand from one location to more locations. dozen There are additional locations throughout the mall, providing teams with efficiency and valuable information. ”
With expanded video analysis, MOA can:
- Deploy solutions in challenging locations. MOA first tested the axis cameras on light poles separated from the building, and despite difficulties in accessing power and data, the trial system proved 99% Accurate;
- Drive decision making using analysis: AI-enabled line-cross analysis deployed at the edge of the property is especially useful where the entrance to the mall encounters busy intersections. This is because technology can draw out the exact distinction between cars entering the mall and simply passing by.
- Improve overall security: Cameras and axis network speakers installed in restricted areas can be sent by Alerts immediately to the MOA Central Dispatch Center, allowing unauthorized access to be detected and suppressed in real time. and
- Prioritize employee safety: Unpredictable Minnesota winter adds challenges to keep employees and customers safe. With the new system, adjustments are intuitive, so previously ladders, lifts, and multiple people can achieve from the desktop. Non-technical team members can review audits, make changes and analyze results from a safe place right away.
In October 2023, MOA added a body cam and an enhanced security camera from Axis Communications. With an eye on the future, Mall is exploring advanced features such as counting and license plate recognition. They also use analytics to better understand visitor trends, such as distinguishing hotel guests from shopping centre visitors.
