Magnifi from Videooverse has launched a platform upgrade built to simplify live and archive video editing for sports, media and entertainment teams.
Designed for scale, speed and multi-format publishing, this update integrates advanced Genai features to turn complex workflows into a real-time storytelling engine.
Magnifi's new Unified Dashboard allows content teams to edit faster, expose and engage smarter fans across all channels, without the lag of traditional post-production. The latest upgrades integrate advanced Genai features to transform complex live and archive workflows into a real-time storytelling engine. From creating automated vertical videos to multilingual captions and metadata enrichment, the platform offers the scale, speed and flexibility needed for today's multi-format multi-platform demands.
The latest version addresses major industry problem points. The challenge is to create time-consuming post workflows, inconsistent metadata, and platform-native content for OTT, broadcasts, and social.
The highlights are:
- Real-time editing and genai subtitles – The upgraded live editor uses AI-powered multilingual subtitles and culturally localized captions to enable instant highlighting during events.
- Vertical first video creation – Enhanced tools such as StoryTeller help teams create short format mobile optimized clips for social and OTT platforms. FIFA+ is one of those that already use these features to deepen your engagement.
- Dynamic Rules Engine – Teams can now automate content based on key event triggers (goals, wickets, touchdowns, etc.) and automatically publish to target target destinations.
- AI-generated thumbnails and metadata – Genai creates platform-enabled thumbnails and captions in seconds, increasing accessibility and reducing manual work.
“While looking at the products has been a huge journey, it has evolved from a simple highlighting solution at the time of its founding to a comprehensive editing workspace. This new update will help you increase your creativity, maximize efficiency and allocate resources to your content team more strategically.” Meghna Krishna, Chief Revenue Officer, Videooverse. “We're becoming a meaningful extension of our clients' editing ecosystem, supporting both systems and storytellers with Genai and ease of automation and efficiency.”
Magnifi's upgraded platform upgrades video operations across leading sports and media organizations. For example, Mountain West Conference in the US has seen a significant increase in 150% of its audience thanks to real-time highlight publishing and vertical content. In Asia, prominent OTT platforms have generated over 45,000 short form clips from 1,500 hours of content each month. India's Premier League (IPL) has created over 3,500 automated web stories from 14,000 minutes of footage, increasing site traffic by 25%. Additionally, major rodeo partners have seen a 15% increase in content output, attracting 1.3 million new viewers in just two months. This shows that Magnifi is increasing content creation engagement and efficiency across various platforms
Powered by an AI engine that runs 24/7 in over 50 sports worldwide, Magnifi processed over 250,000 hours of footage last year alone, generating millions of clips for broadcasters, federal and leagues of all sizes.
With the latest release, Magnifi is extending AI-powered video tools to newsrooms and media production environments. The new solutions in pilots with currently selected broadcasting stations already show strong results in promotions and teasers creation, newsroom editing and multilingual workflows.
