LiveRamp announces expansion of its data marketplace to include data and models for AI. Clients can now license data to train AI, license third-party AI models, and access AI-powered applications and agents from our partners. This evolution transforms the Data Marketplace into a centralized hub for AI, making it easy for marketers, data scientists, and developers to access and deploy AI powered by real-world, permissioned data.
LiveRamp's expanded marketplace provides managed access to premium data and intelligence for AI use cases through a user-friendly interface, ensuring all interactions are authenticated, purpose-focused, and auditable. Data partners gain a new transparent way to license datasets and models, with full control and visibility into how, where, and by whom their assets are used, and marketers can power their AI use cases all from one place. LiveRamp's Data Marketplace covers three important AI use cases for advertising and marketing: Licensed data to train and tune models: Clients can securely discover, license, and integrate rich permissioned datasets across consumer behavior, commerce, media engagement, and transactional signals.
This seamless data access closes consumer intelligence blind spots and dramatically improves model scoring and real-time decision-making. Licensing AI models from partners: Marketers can license AI models from partners and leverage their first-party data without moving or exposing sensitive information. Marketers can add valuable partner intelligence and modeling to their data.
Licensed applications powered by AI models: Soon, clients will be able to easily access partner applications and AI agents for use cases such as audience building, measurement, and media optimization directly within the LiveRamp Marketplace.
