Lipscomb Cars recorded a 125% increase in used car inquiries after deploying AI-generated vehicle videos from Phyron across its online inventory. Online transactions increased by 25%, while total transaction values increased by 40%.
The Kent-based group of dealers has introduced the Phyron app, expanding Stills and inventory videos, speeding up content production and improving consistency across the list. Automated image capture, background exchange, and moving to a list of video-generated cuts list turnaround times ranging from 48 hours to just a few minutes.
“We're looking forward to seeing you in the process of doing things like this,” said Louise Stevens, Group Marketing Manager at Lipscomb.
“AI-driven automation makes it easy to create consistent, informative visuals, which is invaluable when playing against competitors.”
The Phyron app uses AI guidance to help teams capture images from the correct angles and distances, while automatic background replacement provides instant visuals tailored to your brand. Inventory videos convert these images into dynamic branded videos using a callout of specifications, helping buyers reduce sales days early in their sales journey.
Lipscomb will use Phyron to support second-hand car marketing for the Stellantis brands of Fiat, Abarth, Jeep and Fiat Professional.
“We're excited to announce that we're a great place to go,” said Mattias Kellquist, CEO of Phyron.
“By replacing slow, manual work with AI-driven tools, dealers not only save time, but also improve the quality and consistency of their online listings.”
