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In what may be one of the best examples of the competition artificial intelligence tools bring to social media platforms, LinkedIn says: shared an update About new measures we’re introducing to combat overuse of AI and crack down on misrepresentations in feeds.
In a Wednesday post within the app, LinkedIn Global Editorial Vice President Laura Lorenzetti shared the latest steps the app is taking to combat the rise of AI content and profiles, including:
- Limits on content reach Looks like it was generated by AI and lacks a clear perspective
- LinkedIn is introducing new measures to detect and limit the scope of automated, AI-generated comments. I’ve been working on the battle for a while.
- Additional filters that allow users to limit results to content Only from verified profileshelps address issues with the increasing number of profiles generated by AI bots within apps
Lorenzetti said these expanded measures could help curb the presence of AI-generated junk that eliminates insight from real human users.
According to Lorenzetti, “Overuse of AI, especially when used at scale and in automated ways, can overshadow the valuable insights that come from real human conversations. It’s fine to use AI to assist with your writing, but your posts and comments should represent your voice and point of view. The ultimate value comes from the humans behind the tools. ”
LinkedIn’s stance here makes sense. However, it’s worth noting that LinkedIn is adding AI assistant tools to every element of its app. Create a profile, post generation, Job application and Candidate screening.
So, on the one hand, LinkedIn encourages the use of AI and makes it easier than ever to use it. But the platform is also trying to determine how people can use these tools while limiting the overuse of AI.
This is probably the paradox that all social apps currently face.
The problem with AI tools is that they are designed to be supportive, to help the user by providing prompts and ideas designed to complement the user’s original thoughts. But for many, AI is being used for much more than that.
Because while people can use AI chatbots to give ideas, they can also use the same tool to do all the work. So why would someone spend the time and ingenuity writing a thought leadership post for LinkedIn when they can simply rely on ChatGPT or LinkedIn’s own internal tools to create posts that follow the style most likely to generate engagement?
AI tools are supposed to help, not take on all the workload, but many people are inherently lazy. If I could just ask a bot to do something and cut down on manual work, I would do it.
And LinkedIn essentially encourages this by adding a “Rewrite with AI” prompt directly into the composer.
So it’s a bit extravagant for LinkedIn to tell people they can’t use AI for everything, since the company has been conveying the exact opposite message through the steady influx of AI tools into its app.
LinkedIn’s AI crackdown makes sense, but it represents a dichotomy in approach, with apps promoting the use of AI on the one hand and trying to limit its use on the other.
As the big tech companies that own social platforms continue to invest in AI tools, this contradictory approach will continue to lead to mixed messaging. Users have the option to easily generate AI content, but are advised not to do so.
