LinkedIn is introducing new AI-powered upgrades to small and medium-sized paid accounts to drive revenue and increase engagement.
Report by tech crunch The Microsoft-owned platform is introducing a new LinkedIn Premium Company Pages subscription, which it claims will be priced at $99 per month.
Among other perks, the new premium membership will naturally include the introduction of generative AI to help account holders create new content that engages their audience.
LinkedIn Premium Company Page is under construction
A new LinkedIn support page appears confirming the introduction of the new SMB tier. This is said to include AI-powered post writing assistance designed to optimize content and enhance drafts.
Other features include call-to-action buttons that appear at the top of your page, next to page posts in your LinkedIn feed, in search results, customer testimonials, and tools to engage with your engaged audience.
The company claims that LinkedIn Premium Company Pages are a separate subscription from other LinkedIn Premium subscriptions, such as LinkedIn Premium Business, and Company Pages will also display the LinkedIn Premium logo.
A LinkedIn spokesperson confirmed this. tech crunch Upcoming changes: “We're always looking for new ways to improve our customers' experience and help them achieve their business goals. Currently, we're targeting small and medium-sized business customers with premium companies. We're testing a new service called Pages, which is designed to attract customers, build credibility, and stand out to your audience.
Since Microsoft invested billions of dollars in OpenAI, LinkedIn has made frequent AI enhancements that the company hopes will help it stand out among other competing social media platforms such as X. Masu. The 'everything' app also includes an offering of recruitment tools.
