Isle of Man businesses received expert advice on the latest marketing techniques at a series of special free advertising events.
Hosted by Media Aisle of Man and held for the third consecutive year, the business growth event gave business people a greater understanding of how to get the most out of promoting their company across all media, including print and digital.
The Isle of Man’s trusted brand sales team hosted hundreds of local business guests, providing expert advice on how to attract more customers.
Guests had the opportunity to join the Isle of Man Business Club and take advantage of discounted prices from a long-running marketing campaign to book activities at an agreed level – an opportunity that proved so popular that memberships sold out before the series ended.
The 2024 Business Growth Event, hosted by global marketing expert Nick Shaw from Evolve Media Sales, took place over four days at Comis Golf Club in Douglas.
This year's presentation content was designed to help local businesses understand how AI (artificial intelligence) will impact customer purchasing behavior over the coming year.
Nick Shaw also explained how businesses can use a multi-platform marketing approach to ensure they remain on their customers' “shopping radar” in an ever-evolving digital environment. Businesses also received free ideas to help them maintain and grow their market share.
Nick Shaw said: “Media Isle of Man Business Club is going from strength to strength, with over 800 businesses invited to attend the Media Isle of Man Business Growth Presentation this year and interest from the local business community being higher than ever before.”
“Not only was the turnout fantastic, but all business club membership slots were sold out by the end of the week.
“Every year we receive a positive response from the Isle of Man business community and this year the turnout and feedback from participating companies exceeded our expectations.
“We look forward to returning again in the summer of 2025. If you would like to register your company to take part in Free Media’s Isle of Man Business Growth Event in 2025, please visit isleofmanbusinessclub.com.”
Dan Williams, commercial manager at Media Aisle of Man, said: “This year we were focused on comprehensive media opportunities, particularly significantly growing our digital audience across platforms including social media. It was great to work alongside Nick and the team throughout the 12-week programme.”
“I think we really impressed those who attended our 17 presentations in June and we're now working with our new members to build a new campaign for next year, which will bring new opportunities for all of us and help drive success for our members' individual businesses and return on investment.”
