Multinational retail conglomerate Landmark Group plans to leverage technologies such as machine learning, artificial intelligence and data analytics to enhance its digital presence to deliver a better customer experience (CX). The company uses technology across channels, integrating across major marketplaces, aggregators, and its own offline stores.
With brands Lifestyle, Max, Homecentre and Spar, Landmark Group has a strong presence in India.
The company’s chief information officer, Vikram Idnani, said the company is also paying more attention to its online channel compared to its offline channel as there have been significant changes in consumer behavior post-pandemic and more online purchases. I think it has become Today, retail cannot survive without being present on both channels.
Business daily The Economic Times quoted Vikram as saying the company is rebuilding its data platform into a single platform to understand propensity and consumer shopping behavior. Use data analytics to provide consumers with a more personalized experience.
The company is considering rebuilding its transportation platform into a single platform to provide logistics for all retail formats. With this, the company hopes to take advantage of economies of scale and get products to consumers faster.
