Lady Gaga's “Wednesday” music video sparks controversy over the viral AI doll

AI Video & Visuals


Lady Gaga's latest music video for “The Dead Dance,” featured in Netflix's Wednesday season 2 and directed by Tim Burton, sparked a viral debate over alleged AI use.

Gaga, who appears as Rosalyn Lottwood, made her debut at the show on September 3rd, dressed in a ghostly white gothic gown with creepy make-up and embodied hands on shoulders, dressed to the show's dark aesthetic. The black and white video perfectly complements the vibe of Wednesday, with Gaga dancing dramatically into an unforgettable chorus, “Dancing until I Die.”

The controversy began when Twitter users accused them of using AI animations on their dolls and pointed out that they strangely changed the doll's hands during the chorus. The tweet went viral, attracting millions of views and sparking heated debate. Some fans agreed, but many defended Gaga and Burton.

Official credits for the video producer Roots Production Services list the VFX supervisors and the team behind the animation, confirming practical effectiveness and studio work. In particular, line producer Carlos Llergo responded directly to comments about AI Dolls, saying that the moving dolls are “animated in VFX studios.”

This video was filmed at a location on Doll Island, Mexico, and added credibility. Director Tim Burton openly criticizes AI and calls it “the robot that takes away your humanity,” consistent with the practical creative approach taken in the project.

Despite ongoing fan speculation, all the indications point to the carefully crafted human production without AI animation. Gaga, Burton and their team remain committed to delivering authentic artistry in this creepy, gothic collaboration.



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