KPMG has purchased a minority stake in Incentify, a US-based AI-driven credit and incentives technology company.
The Big Four did not disclose financial details of the transaction.
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It added that the agreement aims to increase support for organizations navigating a “changing mix” of credits, grants and incentives across multiple jurisdictions.
As part of the partnership, KPMG’s Incentive Credit Opportunity Navigator (ICON) tool will be integrated into the KPMG Digital Gateway, providing clients with a single, secure portal to identify and respond to relevant programs.
ICON links KPMG’s global incentives data with Incentify’s U.S. incentive warehouse, AI discovery and certification engine, and collaboration tools.
KPMG said credit and incentive rules are complex, constantly evolving, and scattered across thousands of programs and documents.
The ICON system uses AI to scan, classify, and evaluate such programs at the federal, state, local, and international levels, “reducing tasks that once took tax teams weeks to days.”
With ICON connecting KPMG insights to customer data in one place and working within KPMG’s existing security and governance structure, customers are expected to receive a personalized and secure view of the incentives that apply to them.
ICON is already being used within KPMG’s tax practice.
Incentify CEO Lawrence Sotsky said: “Together with KPMG, we are leveraging AI on a global scale.
“KPMG’s dataset and network of more than 1,200 incentive professionals, combined with our discovery and certification engine, provide clients with a single, intelligent view of what’s available. We’re very excited to continue building together as we combine our technology with KPMG’s experience.”
The investment in Incentify follows KPMG’s exclusive global partnership with Anthropic and the launch of Digital Gateway by Claude, which is expanding into transaction and consulting services.
It also continues a series of minority investments by KPMG Ventures in companies such as Fieldguide, Ema, Wokelo and Rhino.AI.
Greg Bocchino, KPMG LLP Tax Business Innovation Leader, said:
“The addition of ICON is the next move in our intentional platform strategy to extend tax intelligence through AI, helping our clients identify opportunities faster, work more consistently, and modernize how they deliver complex tax analysis.”
Last month, KPMG opened a Trusted Artificial Intelligence Center of Excellence in Singapore with support from the Singapore Economic Development Board.
