JPMorgan Chase Enters Generative AI Race With IndexGPT Trademark

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Finserv giant JPMorgan Chase has filed a trademark application for IndexGPT, marking its entry into the race to build generative AI tools for business purposes.

The trademark application was filed with the United States Patent and Trademark Office (USPTO) on May 11 for the words “IndexGPT,” according to JP Morgan, which is expected to be used commercially.

The mark consists of standard characters without advocating a particular font style, size or color. Source: USPTO

The image above shows the text in standard characters attached to JP Morgan’s trademark application, but “does not claim any particular font style, size or color.”

IndexGPT is used across different business units such as advertising, business consulting, and various software-as-a-service (SAAS) services focused on finance.

Trademark application for IndexGPT by JP Morgan. Source: USPTO

JP Morgan’s trademark filing reflects CEO Jamie Dimon’s take on artificial intelligence (AI). Dimon revealed in April that the company has over 300 AI use cases in production for risk, prospects, marketing, customer experience and fraud prevention. he said:

“AI and the raw material that feeds it, data, are critical to our future success. The importance of adopting new technologies cannot be overemphasized.”

JP Morgan plans to bring ChatGPT and other large-scale language modeling tools to its employees.

Related: 7 ChatGPT plugins to boost your productivity

While tech giants across all industries are rushing to adopt generative AI, Apple has turned around by restricting the use of ChatGPT and similar tools.

An internal document reveals Apple’s concerns about the potential exposure of sensitive data.

While highlighting concerns about exposing sensitive data, Apple also specifically restricted the use of GitHub’s AI tool Copilot, a Microsoft-owned application that automates the creation of software code.

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