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The Daydream team has a refrain that guides the user experience of your AI shopping platform.
Looking for a red dress? Please say more. Is it for a wedding? Work meeting? Where will you wear it and what time do you wear it? Do you like low cut or high neck? Cocktail length or gown? Just as specific as possible and circumnavigate what you're really looking for, Daydream's artificial intelligence-powered chat-based shopping agents will produce relevant results.
This “more” style of shopping is what we believe Daydream will change the way we find what we want to buy. Daydream CEO and founder Julie Bornstein has been in the search business for 25 years, including what she spent at Nordstrom during her early e-commerce era, Stitch Fix, Sephora, and her first startup, The Yes. Yes, he was like Daydream's predecessor, but Bornstein admits, since launching the company in 2020, large-scale language modeling and AI technology have been a completely different experience for users. Last year, Bornstein raised $50 million to build a Daydream, co-led by investor predecessors and index ventures.
Today, Daydream is published using the beta version of Daydream.ing. Bornstein says it is ready to use its generative AI shopping tools to provide product recommendations. The app will arrive later this summer. Users answer a series of questions and create a “Style Passport” including the brand they like and the size they wear, among other shopping trends.
You can then start a chat. Daydream's AI interface is well known to anyone who has experimented with ChatGPT, but the overall feel is more e-commerce retailer and Meets-Tumblr feed. To tell AI what you're looking for, Daydream offers 8,500 brands (some are listed directly, and directly through retailers) and over 2 million products, from women's wear, men's wear and accessories, Net Aporter, Arro Yoga, Love Shack Fancy, Love Shack Fancy, Marcarian, Kite, Emilia Wicksted, cult, cult, cult, cult, doen.
