As he grew up, indie musician Siddhant Goenka discovered legendary musicians like Hemant Kumar and Jagjit Singh. This laid the foundation for his early work. Legendary western bands like Scorpions, Eagles, Red Hot Chili Peppers, Nirvana and Metallica further shaped his music. Eventually, developing a diverse taste that derives from countless different streams and music genres, the artist has produced several singles. His past projects like Jazzbaat and Pari have garnered hundreds of thousands of streams online.
Keeping with that ethos, the musician has created a pop-rock track that he describes as an emotional rollercoaster. “Alvida” is an intense song, with a score by Siddhant and Pratham Sheth. The song also has a music video made entirely using AI tools. We spoke to Siddhant to find out more about the song and the future of AI and art. Excerpts from the conversation:
What emotions are associated with the story told in Alvida?
The music video is a visceral journey into the soul of a musician caught up in anguish, anger and pain. He stands in a world on the brink of an apocalypse, where nothing remains pure and everything around him is crumbling. At the center of this devastation, the wild musician screams at the top of his lungs in a raw and powerful expression of emotion.
The music video for this song used AI to create the art – do you think this is the future of all things art and creativity?
AI may be the spark that ignites the creative fire, but it's the human touch that fanns the flames. AI tools can be great facilitators and help bring an artist's vision to life, but they can't replace the magic of human imagination. It's the artist's unique experience, emotion, and meticulous input that makes the creative process truly special. AI can enhance and refine, but it's the human element that breathes authenticity and soul into art.
Was the output from the AI generator what you expected?
To be honest, working with AI has been a delicate dance between success and failure. Each failure refines my vision. I envision a captivating story and I want to bring it to life. The key is the harmony between what you see on screen and what you hear. The visuals need to be in sync with the music to amplify the emotion and essence of the song.
