Artificial intelligence is transforming video production, enabling even small businesses to create high-quality commercials, presentations, and “how-to” guides.
The ability to create professional-looking videos by simply entering a script eliminates the need for lighting, cameras, studios, hair, makeup and staff, resulting in immediate cost savings, says DeepBrain, a developer of AI video generation technology. AI technology evangelist Joe Murphy said. “AI-generated videos also have the advantage that you can personalize and maintain the content of your video by simply modifying the script and exporting updated content,” he added.
Traditional video editing tools are too difficult for most non-professionals and have a steep learning curve, said Jeremy Thoman, founder and CEO of Aug X Labs, an AI-driven video technology and publishing startup. I’m here. He said the current industry benchmark for video editing time is about one hour spent on one minute of output footage. “Whether the content is entertainment, commercial or informational, the process takes time,” Toman said.
While it cannot replace human creativity, generative AI can accelerate video production and enable faster and easier editing. “In general, AI makes it easier to generate videos, making them more approachable to people who don’t have deep technical experience,” says Emmanuel Rivet, global technology leader at business advisory firm PwC.
Main application
AI-generated videos can be used in the same markets as traditional videos. “In advertising, in communication, in entertainment,” Libet said.
Dor Leitman, senior vice president of AI video technology company Connatix, said there are many types of AI-generated content. “Whether it is a video generated from automatically collected information, human-generated footage, or machine-generated full video footage from scratch, AI-powered video enables creators to create We can spend more time storytelling with tools,” he says.
Companies should think of AI-based video generation applications as a way to “improve employee efficiency while applying human creativity and judgment to the automated results they receive,” Reitman said. “AI-assisted video will enable publishers and marketers to create more diverse, engaging and creative videos at scale in a cost-effective manner,” he added.
Disadvantage
AI-generated videos suffer from many of the same problems that plague other types of AI-generated content. According to Brett Crawford, an associate professor at Carnegie Mellon University’s Heinz College, the two most important drawbacks have to do with what platform and how the AI technique was trained. “Because of systemic racism, AI often generates insensitive, biased, even racist or misogynistic content,” she warns.
Crawford also notes that organizations interested in the business potential of AI video should first consider the potential liability of the technology. “The AI must have been trained on non-copyrighted material, so that the videos it generates do not infringe copyrights or trademarks and result in litigation,” she advises. To do.
Rivet agrees. “Under copyright and patent law, original content must be used fairly,” she said. “Using existing material, she should consider the purpose and use of the existing material in the video to be produced or created by AI.”
A solid understanding of style and aesthetics is also recommended when starting an AI video project. Murphy warns that poorly developed AI-generated videos often look unnatural or creepy. “”uncanny valley“It creates a negative perception of the video and undermines the message,” he says. AI-generated videos should have a photorealistic or cartoonish look. “The middle ground doesn’t work,” advises Murphy.
The current hype around AI-generated content in general, and AI video in particular, could fuel unrealistic expectations among potential adopters, says Toman. “We’re not that close to fully producible cinematic-quality video,” he explains. “But we’re getting closer to ‘text to clip.’ It’s more like a GIF than a video.” It suggests that we need to understand the current strengths and limitations of technology that is very different from
Rivet predicts that the quality and relevance of AI tools and AI-generated videos will improve. “AI tools are expected to become richer, more powerful, and cheaper,” she added.
Future prospects
The road ahead may not be easy, especially when it comes to intellectual property protection laws and their application to AI-generated video. “Regulation is still shaping up,” Libet said. She points out that in late 2022 her EU lawmakers have reached agreement on the following bills: Regulate AI and AI applications. Meanwhile, the recent advent of ChatGPT has prompted EU leaders to consider tightening up those rules.
For now, Rivet advises users of AI-generated videos to proceed with caution. “Like many emerging technologies, it is important to understand and experiment, but businesses must remember to apply the principles of risk management, transparency and data governance when using them.” she says.
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