“The 360” gives you a different perspective on the day’s top stories and discussions.
what’s happening
One of the main disagreements underlying the ongoing Hollywood writers’ strike is over the role artificial intelligence may play in television and film production now and in the future.
As part of a long list of demands submitted to studios, the Writers Guild of America has banned the use of AI to “write or rewrite literary works” or “use as an original work” for scripted series and films. asked for The studio reportedly rejected the proposal and instead suggested holding an annual meeting to “discuss technological advances.”
Hollywood writers aren’t the only creative professionals concerned about the potential for AI to jeopardize their careers. Image creation systems like Midjourney are now sophisticated enough to win contests with human artists and create award-winning fake photos. A language model like ChatGPT can conjure up safe prose. Recently, several AI-generated songs mimicking stars like Drake and Harry Styles have gone viral online.
AI art also raises thorny legal issues that have yet to be resolved. Whether creating text, images, video, or audio, AI models refer to the vast amount of artwork already available online to create media. Some artists have claimed that this violates their copyright on the original work and have worked to remove their art from the datasets extracted by the AI system. On the other hand, some AI creators try to argue that legal rights should be given to what they produce with their technology. The US Copyright Office has so far rejected that claim.
why the controversy arises
Right now, most AI-generated art falls well short of the standards set by human artists. But as technology advances rapidly, there is a great concern that it will rapidly become so sophisticated that it will render creative professionals obsolete, or at least disrupt the economic models that make art a profession.
While AI has various drawbacks, it has two major advantages over human creators. It’s almost instant and basically free. Many artists fear that the flood of AI-generated media will drown out work done through long and unpredictable traditional creative processes. There are also concerns that companies will happily rely on substandard AI art if not having to pay for real artists means cutting their creative budgets. “Art is dead, dude,” one artist told the New York Times. “It’s over. AI won. Humans lost.”
But skeptics argue that AI’s reliance on pre-existing materials means it can never replicate true human creativity. They argue that his current AI artwork is too uninspiring to be commercially viable, and they see no way to solve the problem in the future. AI can help human artists with mundane tasks that often get in the way of the creative process, enabling people who have historically been excluded from art careers due to financial, disability, or other reasons. Some believe that doing so would actually be of great benefit to human artists. — Ultimately, they pursue their own passions.
perspective
Cheap and easy AI art could drown out real artists
“…a possible scenario is that unfair algorithmic competition and inadequate governance crowds out true human creativity. , and some talented creators are leaving the market.” — David De Cramer, Nicola Morini Bianzino, Ben Falk, Harvard Business Review
No machine can produce true creative inspiration
“AI can do a lot. It can create beautiful visuals, compelling essays, and interesting poems. , cannot be experienced, so it cannot create anything truly new and meaningful.
Human artists will have more freedom to pursue creative work that only they can do.
“Many of the jobs that AI can do today are tedious, time-consuming and monotonous tasks that eat up the time that can be spent doing uniquely human tasks. creative side of things. — Kelly Bishop, Vice President
Regardless of its quality, AI has the potential to disrupt the business models that enable creative careers.
“It doesn’t seem to matter that the technology behind AI isn’t ready for prime time. There is.” — Rebecca Ackerman, Los Angeles Times
AI will make art accessible to more people
“You could argue that the introduction of AI could take away creative talent, but that simply means we have to find new ways to adapt and evolve in these fields. AI has the potential to give opportunities to people who don’t have the difficult skills or capital to make their dreams come true.” — Rahul Raj, Rolling Stone
Companies are already using AI to downplay human creativity
“Fundamentally, over-claiming ChatGPT’s capabilities is to the advantage of studios and large corporations, at least in negotiations, undermining and minimizing the role of human creators. I don’t know how many people actually believe what they say.” — AI Researcher Ben Zhao on TechCrunch
AI Art Will Gradually Drain All Creativity From Popular Culture
“The end result may be a more lucrative industry, at least for the limited number of people left out there, but rather than discovering something new, it hit the mass market last year. It will be a terrifyingly banal, bland, homogenous culture based on endless rehashing, a socially explosive prospect for a generation already socially successful and climbing the ladder.” Gaby Hinsliff, Guardian
New technology never kills previous art forms
“AI is transforming creativity, business and society, and at the intersection of them. But it is not here to replace us. No. People still use traditional instruments to play music, not just computers.The emergence of new AI tools is death to human creativity, no matter how many headlines you read to the contrary. I’m not telling you.” — Ross Clugston, Fast Company
If you’re a real artist, you’ll be fine, but if you’re a mediocre artist, you should worry.
“If what you’re doing is new and truly original, don’t be afraid. By the time the AI catches up, you’ll be ahead. It’s also a time to appreciate those who have it: the modern education system has ensured that they are not left out and has led many of them to believe that being “the one and only” is enough. However, much of what is being used in modern writing and art may be the same one created by deep learning models. — Leonid Bersidsky, Bloomberg
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