Nairn’s organization uses AI technology to track footsteps around town and support business development.
Nairn Connects BID invested in Place Informatics’ AI technology to understand the daily behavior of pedestrians and visitors to the city center, discovering information that could help run the business on behalf of its members. increase.
This technology allows us to track daily, weekly and monthly visitor numbers, monitor traffic patterns, understand where people are going to identify visitor demographics, and compare visitor numbers with neighboring towns. You can benchmark the performance of Nairn.
Nairn BID Manager Lucy Harding said:
“We now have access to event data to ensure that events are driving traffic and doing exactly what we want.
“The analysis of these events is very specific and allows us to pinpoint exactly what is happening hour by hour. We might be able to make changes and maximize the potential for everyone involved.”
According to Nairn BID, 27,702 people visited the town over the three days, according to data collected for the Taste of Nairn 2023, held from 28 to 30 April. This was an 8% increase over the same event last year and a 25% increase in footfall compared to the previous month.
Harding added: “This technology will also help new businesses decide whether to set up shop in Nairn. I’ll help you decide, nice kit.
“We also have access to information about how far people travel to attend important events such as the Nairn Farmers Show and the Nairn Highland Games. We’ve known anecdotally for years that it’s going to explode, but now we’ll know it.” How much longer, folks? “
