Today, we introduced AI Clips to Lens Studio. This is a new AI-powered lens format that uses a closed prompt system to turn a single photo into a 5-second video. AI clips are available to Snapchat Lens+ subscribers.
While much of today’s AI video landscape feels distant or technical, AI Clips makes AI video instant, personal, and shareable. For the first time, developers can now build and publish photo-to-video AI to Snapchat directly from GenAI Suite in Lens Studio.
At the heart of AI Clips is the Snapchat Lens, which turns a snap or photo from your camera roll into a 5-second AI video. The magic is in the closed prompt design.
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Developer controls: Creators define creative direction and prompts
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Easy for Snapchatters: Just tap to enter the experience
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Cinematic results: A single photo can put someone on the red carpet or create a surreal moment to create personal, shareable storytelling.
What makes AI Clips stand out in the broader AI video landscape is that they’re not trying to be anything. These are not unlimited text-to-video tools or experimental demos. These are closed-prompt AI experiences designed for scale, creativity, and repeated engagement. There is nothing else on the market today that combines closed-prompt AI video generation with direct photo input, actual distribution, and monetization.
Lens+ subscribers are actively seeking premium, immersive experiences, so AI clips aren’t just a fun experiment, they’re also an opportunity for developers to reach a passionate audience with a single, well-crafted idea. And for developers Sign up for Lens+ Payoutswhich opens the door to monetizing directly from the experiences you design.
This feature is native to Lens Studio’s GenAI Suite, allowing both experienced and new developers to turn a single prompt into a public lens in minutes, without the need for external tools or complex workflows.
AI Clips revolutionizes the way you connect with AI video. We can’t wait to see the creativity of our developers bring your photos to life in completely new ways.
