Synthflow AI is a company that provides a no-code platform for building and deploying voice AI agents that automate phone calls. Pulse 2.0 interviewed Synthflow AI CEO Hakob Astabatsyan to get a deeper understanding of the company.
Hakob Astabatsyan background
What is the background of Hakob Astabatsyan? Astabatosian said:
“I'm Hakob, co-founder and CEO of Synthflow. Before starting my company, I worked in strategic consulting at BCG and venture building at Rocket Internet. My background is in business, but I've always been drawn to the ways that emerged technology unlocks operational efficiency and solves tough customer experience problems. Early 2023.”
Establishing a company
How did the company ideas come together? Astabatsyan shared:
“The idea was put together shortly after Openai released a major version of GPT via the API. We were fascinated by the possibilities, but we also knew that we needed a better interface, especially for business users.
“Sounds are essentially more difficult than text – delays, interruptions, timing – everything is more important. Early on, our latency was over a second. But the experience was clunky. But we were completely taken on the challenge.
Favorite memories
So far, what are your favorite memories that have worked for the company? Astabatsyan reflected:
“There are a few, but what stands out is launching your first working voice agent after six to eight months of intense development. You can answer questions, schedule appointments, and forward calls.
“One other big moment reached 5 million calls per month. That volume provided data that quickly repeated and matured the platform to an enterprise-ready level, but we were still a team of 20 people.
Core Products
What are the company's core products and features? Astabatsyan explained:
“Synthflow is a voice platform that helps businesses automate telephone conversations without the need for large engineering teams. The main product is a codeless voice agent builder where teams can create intelligent call flows, connect to existing systems and live within three weeks. With 500ms latency, the highly reliable infrastructure supports over 50 languages and offers a combination of GDPR to suit the company's tone and brand.
https://www.youtube.com/watch?v=taj9fbq78ty
Challenges faced
What challenges did Astabatsyan and his team face in building the company? Astabatsyan admitted:
“Voice AI has a unique set of challenges, especially in the enterprise space. The biggest challenge early on was getting the user experience right. Voice needs to feel personal. People need to solve chat, handle interruptions, and audio quality at once.
“Another ongoing challenge has been through noise. There have been waves of interest in generating AI, but in reality, many companies have struggled to know where to start with tools that are too stiff or too difficult to scale.
Important milestones
What was the most important milestone for the company? Astabatsyan quoted:
“Starting our first production-ready voice agent was a turning point. We marked the moment we moved from experiments to real-world values and moved to handling live customer calls, driving results and revenue generation. From there, things quickly accelerated.
“One of the clearest indicators of fit in the product market is retention. Today, we maintain a 90% or more retention among our company's customers. These are companies that not only test synthflows, but also build around them.
Customer success stories
https://www.youtube.com/watch?v=d7cbmbdpgqs
When asked Astabatosian about the customer's success story, he emphasized:
“Anyway. One example is Medbelle, a healthcare company operating in the UK and Germany. They brought a classic scheduling bottleneck. There weren't enough staff to handle many inbound point-of-measure requests and efficiently. Operational load.”
“Another case is SmartCat, the global AI platform for the translation space. We used SynthFlow to automate our outbound SDR campaign. The results were impressive: 70% reduction in demo booking costs, 24% increase in response calls, and 15% bumps in closed sales.
Funds
When asked Astabatsyan about the company's funding details, he revealed:
“It has raised $29 million so far, backed by some of the top investors in AI and Enterprise SAAS. The latest round was a $20 million Series A. It is used to accelerate product development and expand in the US and Western Europe. A consistent expansion from pilot to scale.”
Total addressable market
What addressable market (TAM) size does the company pursue? Astabatsyan rated:
“We are focused on the enterprise voice automation market, which estimates more than $500 billion today. We estimate it is more than $50 billion today. When we zoom out, it flows through phone-based customer interactions each year. With support, schedules, sales, services, etc., voice is not gone. It's not modernized. Millions of AI voice agents across the industry automate everything from their first touchpoint to complex operational workflows.”
Differentiate from competition
What distinguishes a company from its competition? Astabatsyan confirmed:
“We are focused on lasers on doing voice automation work for businesses. That means rapid deployment, delays, deep integration, and bulletproof reliability. Most competitors take months to launch and require custom engineering. GDPR.”
“We're also not patching Legacy IVR Tech, built from scratch for this wave of AI. It gives a clear edge when it comes to real-time responsiveness, multi-turn conversations, and interruption processing. When there's storage, and outages, the customers aren't online.
Future company goals
What are the company's future goals? Astabatsyan emphasized:
“We are focusing on deepening our platform to support more complex, enterprise-scale voice automation. This includes custom assessments to assess agent performance, persistent memory of context continuity between calls and agents, real-time analytics dashboard for visibility into all conversations, real-time analytics dashboard for multi-location routing to support national and distribution teams, and expanding support for expanding traditional voice channels. Voice AI fits into their operations.”
“In the long run, all repetitive phone conversations (inbound, outbound, or multi-channel) will be built towards a future where AI handles. Synthflow is the most reliable, flexible and scalable voice automation platform with infrastructure in the market.
Additional thoughts
Are there any other topics you would like to talk about? Astabatsyan concluded:
“We've been automating for years: emails, support tickets, internal workflows. But my voice was left behind. And now that voice AI is finally catching up. Or, “Is this going to replace human work?”
“I got it. We all went through the worst version of automation. It's an irrelevant, scripted, robot. But it's not something built with Synthflow.
“We're not here to be overflowing with spam or take away jobs. Synthflow doesn't power robocalls or explosions of large sales. It promotes authentic, useful conversations. Doing work that requires problems, and human touch.”
“No, we're not building any more calls. We're building something better. And we believe that voice AI is done right and doesn't create distance.
