Recent laws may have led Denmark to launch landslides and changed the foundations of its intellectual property. Northern European countries have recently launched an initiative to modify their intellectual property models, granting personal copyrights to similar ones. This includes facial, voice and physical features. The Act specifically targets deepfake and AI-generated content that seeks to exploit the reputation and reliability of well-known individuals selected for malicious purposes. However, this core change can ripple over the entire world of visual content.
Copyright and intellectual property regulations were established, encouraging creators to create by making creatives the owners of intelligent and creative works. Around the world, legal measures are being taken to ensure creators receive credit, symbolic recognition, and financial compensation related to their original work. But as creation changed, the corresponding laws changed. The AI revolution, like lawmakers, faces us in quantum leaps and bounds out the fabric of real-life media relations, unleashing the quantum leaps and bounds from a creative perspective.
Extreme measures?
Danish lawmakers aim to provide our people with tools to combat AI-generated deepfakes. Has anyone used our facial features, voices, etc. in the generated content? We are entitled to request their removal. To me, this is fair and logical. The immeasurable power of AI generators can be easily used for malicious purposes, destroying reputations and, worse, using your reputation to spread disinformation and complete lies. I generally agree with the need for such regulations, but precedents that grant copyright claims to photographed subjects may prove problematic.
Danish lawmakers aim to regulate AI-generated deepfakes and define deepfakes as a very realistic digital representation of a person, covering both their appearance and voice. This is a valuable target, but regulatory precedents sometimes “leak”; The fact that people appearing in the video can trigger copyright claims has an impact on our entire field, and without carefully defined boundaries of regulatory things can easily go wrong. Imagine what such a force can do with the subject of a surprising documentary can do, especially in the decline of democracy and bounded authoritarian regimes.
The safe side
The Danish government seems to be doing that right. The new law appears to limit coverage to “realistic, digitally generated imitation.” Danish Minister of Culture Jacob Engel Schmidt told the Guardian: The statement appears to cover a dangerously widespread audiovisual content. However, Engel Schmidt said: “Humans can run through digital copy machines and misuse them for all kinds of purposes. I don't want to accept that.” I hope that this law will be limited to fighting malicious AI-generated content. This requires carefulness and patience, which can be quite a bit less in the AI field, as well as in politics.
Good change
The tech industry is somewhat based on the spirit of “moving fast, breaking things.” Works with the created limbo until it is balanced with other checks to catch up. This is, by giving one example, the large use of copyrighted content in creating huge database AI algorithms. Denmark appears to have maliciously used the reputation of celebrities and public figures to understand the dangers of realistically generated imitation. This is an important move. Not only can you fight the flood of AI slops, but you can also ensure that everyone has the right to control the use of their images, voices, and physical features. But it has even more important and deep change potential, in the very way mass media and visual arts run.
Hope vs reality (vs virtuality)
Many popular revolutions have hopes for democratization. Since the invention of mechanized printing, it appears that more people will have access to knowledge, and their lives, their agency will be strengthened. This was hope for the rise of social media. And while it may have been true, in the long run, we all know how it turned out. The same concepts and hopes seem to float above the AI revolution, but we are not fighting and experienced, but not so naive. New regulations in Denmark seem to be in place, but we need to be vigilant. The high-tech Giants' media moguls and others are always trying to misuse the smallest legislative gap. We should always look to the ball.
What are your feelings about AI-generated content? Are you afraid of creative processes? False information? Or do you see it as a great opportunity? Please let us know in the comments.
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