London
CNN
—
One of Europe’s biggest media groups has warned that artificial intelligence (AI) could take the jobs of journalists, offering tips for reporters to avoid the dead end.
“Artificial intelligence is making independent journalism better than ever,” the CEO of Insider, Politico and German tabloid Bild newspaper Axel Springer told employees in a note Tuesday. It has the potential to replace or simply replace it.”
In a note shared with CNN, Matthias said: Dopfner predicts that AI will: Humans will soon be able to aggregate information much better than humans, prompting newsrooms to place more emphasis on commentary, exclusive news and research that machines cannot.
Journalists will still be needed to understand people’s “real motives,” he said.
“In short, creating exclusive and compelling content remains irreplaceable and will become even more critical to publisher success going forward,” Dopfner wrote. “Only those who create the best original content will survive.”
Dopfner’s warning comes three months after Open AI opened up access to ChatGPT, an AI-powered chatbot. The bot can provide long and thoughtful answers to questions and can write answers in full essays, job applications and journalism articles. Its explosive popularity has intensified competition among tech companies to bring their own AI products to market.
ChatGPT has become so popular that JPMorgan Chase (JPM), the largest US bank, has restricted its use among its employees. New York City public schools have also banned the use of bots over concerns that students may use them to cheat on assignments.
Axel Springer Aims To Be A Purely Digital Publisher, But Will Convert Print Titles Including Built — For online-only publications It will probably take “a few more years,” says Dopfner.
The executive also said there would be “significant” job cuts across the business “in the areas of production, layout, proofreading and administration,” but did not specify. Some. Staff in journalistic roles, such as reporters and specialist editors, are not currently being cut, Debfner said.
He said the company will try to avoid involuntary layoffs and will do so “with a sense of fairness and humanity” when it does.
— Samantha Murphy Kelly and Julia Horowitz contributed to the report.
