Founded in 2020, Imagen is known for its AI-powered editing tools for photographers. Now they're entering video space in public beta, starting with a fully automated color correction tool called Imagen Video. The first feature works frame by frame, speeding up one of the more time-consuming stages of post-production to color correction. Let's take a look!
The idea for the image grew out of personal frustration when one of the founders waited three months to receive a wedding photo. He learns that the delays came from a long and laborious post-process. That experience has led me to wonder whether AI can help save photographers' time without losing the personality of their work. Now, since its launch in 2020, the company has processed over 1 billion photos, and it says it is estimated to be used in about 10% of all wedding images in the US.
Imagen Video – Beta Release
The new beta release brings the same approach to video. The aim is to analyse and adapt the individual styles of editors, and to speed up post-production while maintaining creative control in the user's hands. The profile adjustment feature allows you to edit the parameters of the provided AI profile and fine-tune them to better reflect the editor's personal style and apply it to the entire sequence at once.
Integrate with Adobe Premiere
Video beta starts with color correction that integrates directly into Adobe Premiere. Editors can select style profiles and the system adjusts the lighting, contrast, tone, and exposure for each frame. The results are manually refined and help to keep the scene consistent without the repetitive work that is often done with tools like Davinci Resolve.
Things you need to know
This beta version only contains color correction. You will need to export the clips from the Premier, upload them to Imagen's app for grading, then reimport the completed results. All grading is done via lumetri, maintaining complete visual control. According to Imagen, sequence construction is at the final stage of development. This tool automatically selects and organizes clips based on creative input.
Why is speed important?
Video content is in greater demand than ever. Social media posts, marketing videos, and client projects are often needed within days or hours. Editors face tight deadlines and expectations of top quality work. Tools that speed up repetitive tasks and provide editors with creative control are becoming an essential item for those who manage multiple projects at once.
Pricing and availability
It's currently available and is completely free while Imagen Video is in beta. For more information and to test your desktop app, please visit our website.
If faster streaming becomes the norm, how can you balance your editing personality with speed? Where in your workflow, let AI handle the repetitive parts so you can focus on storytelling. Tell us what you think in the comments.
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